Seeking Feedback: Amazon Australia 3rd Party Sellers (aka Spamazon)

We are seeking feedback on what actions, if any, to take on Amazon Australia 3rd party sellers. Long read ahead.

Current Guidelines

  • The seller must have a minimum of 90% feedback, based on at least 10 ratings (exceptions below).
  • In the absence of sufficient feedback, an exception will be made if the seller has a website (e.g. Kitchen Warehouse on Amazon, Kitchenwarehouse.com.au)
  • An exception will also be made for items that are fulfilled by Amazon, however this particular exception does not apply to associated users/representative posts.
  • Overseas users will not be able to post Amazon Australia deals. However overseas representatives can contact us with their store name to apply for an exception.
  • Overseas sellers/stores require at least 90% feedback with 10 ratings to be approved (Note: Mods manually approve overseas reps to post, they are banned by default, Australian reps don't require approval).
  • The listing must have a quantity of at least 10 available.

Amazon AU Guidelines

Amazon Stores are treated like any other stores and fall under posting limits.

Posting Limits

  • Maximum 1 deal per 24 hours
  • Maximum 2 deals per 7 days is the default, however…
  • If the vote average across the recent rep deals is 0 or below, the domain is temporarily banned until the vote average is corrected over time.
  • If the vote average across the recent rep deals is between 0 and 3, the domain is temporarily banned for 2 weeks from the last post.
  • If the vote average across the recent rep deals is between 3 and 8, it is reduced to maximum 1 deal per week.
  • If the two most recent rep deals made the front page, the limit is increased to 3 deals per week.
  • If the three most recent rep deals get double the front page minimum votes or more (currently 50 votes), the limit is increased to 4 deals per week.

They also fall under posting bans.

Posting Bans

A store will be banned if deals posted by representatives continually attract a low amount of votes. The system will ban a store if:

  • The 2 latest rep posts are 30 days or less apart, and
  • The vote average for the store's rep posts over the last 90 days is less than or equal to 1

Note: the latest post will be allowed 24 hours to collect votes before vote averages are calculated.

The store is temporarily banned from rep posts for 30 days from the time of the latest rep deal if the above conditions are met. Note that if a store has been banned twice, the third performance based ban is 1 year.

Current Situation

All rep posted deals for all sites vs. rep posted deals for Amazon.

YEAR MONTH All Deals Votes Amz Deals Votes
2018 1 25 36.8 0       0.0  
2018 2 62 55.1 3       3.3  
2018 3 85 47.1 1       4.0  
2018 4 98 44.4 8       23.1  
2018 5 90 34.4 11       2.0  
2018 6 199 47.2 15       15.2  
2018 7 214 44.5 25       19.8  
2018 8 222 31.4 62       12.0  
2018 9 300 23.0 168       6.4  
2018 10 201 30.8 76       8.5  
  • Amazon 3rd Party Rep posted deals perform way worse than avg. rep posted deals.
  • More significant is that Amazon 3rd party deals were 56% of all rep posted deals in September.
  • We usually have about 3000 deals (rep & normal users) posted a month so rep deals are usually less than 10%.

As of now, we have stopped approving new overseas Amazon sellers.

Last 10 Amazon Rep Deals (from 24/10 backwards for constancy):

Possible Solutions & Our Feedback

  • Increase feedback requirement (e.g. from 10 feedback to 30). [Don't think this will affect deal quality]
  • Ban overseas reps. [This was our previous stance (made this thread) and lead to more sockpuppets, companies paid posters, users using VPN]
  • Before approving seller, ask for example deal. [We aren't experts at everything + quite time consuming, and only covers their first post]

Big picture is we want good deals to be posted as well as users being transparent with their associations. Let me know your suggestions via comments.

— I'll add your suggestions below with feedback —

  • No associated and only permit Amazon deals from non L & P platers (have posted other deals * at least 6 weeks from post). [Downside is we lose good associated deals, also punishes new users who find a good Amazon deal). e.g. L Plater: [Pre-Order] Bad Boys 4K UHD + Blu Ray $19.84 + Delivery (Free with Prime/ $49 Spend) @ Amazon AU +16 votes
  • Make associated users visit site 50 times or spend 20 hours on site before being able to post. [Would help user understand OzBargain better but not always easy to identify Amazon poster + knowing site doesn't mean knowing a good deal]
  • Add a queue for mods or Power Users to approve posts. [Eliminates bad deals and bad titles/missing prices etc. Added workload on mods/pus, on weekends could see big delay. Requires a bit of development. PUs/Mods not experts on determining a deal]
  • Delete deal and permanently ban store if no votes within 10 minutes. [Will remove bad deals but may also remove good deals depending on time, day, poor title]

Update

OK, some good discussion points and after a bit of deliberation we will be implementing the following:

  • Continue moratorium on approving overseas Amazon 3rd party rep accounts.
  • Continue block on posts from overseas posters for Amazon deals.
  • Remove access to posting on already approved Amazon 3rd party rep accounts for very poorly performing stores.
  • Continue automated performance based posting bans for Amazon 3rd party stores (just like all other stores).
  • Reopen the Amazon Australia: Overseas Sellers/Reps Post Your Deals Here Thread

We will come back in a month or so to check stats and see if we need to go further and:

  • Ban L/P platers from posting Amazon 3rd party seller deals.

Ideas that are being considered but required a big technical implementation:

  • Moderation queue for Amazon deals where they would need approval by mods/power users to approve.

Other suggestions:

  • We will have a think about the best practices to display Amazon shipping/Prime/etc in the title.

Related Stores

Amazon AU
Amazon AU
Marketplace

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