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Xiaomi Inc. (Chinese: 小米科技; pinyin: Xiǎomĭ Kējì, literally "Xiaomi Tech", pronounced "Sheow Me") is a privately owned company that designs, develops, and sells smartphones, apps, and consumer electronics. Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and has expanded into developing a wider range of consumer electronics.