I bought some stuff from them off eBay and they put a slip in the parcel which pointed me to their site. It feels like Meritline but their shipping would probably be faster. You can put in referral coupons which will bring this down a further 5% however I thought ozbargainers would like to share their own coupon. Don't Spam this site unnecessarily on OB as it has been unbanned due to previous spam in the past.
Also I doubt they have the license to say 'Olympics' but I don't recall the Chinese government ever being strict on Intellectual property. :P
I buy a fair bit from BIC, they are pretty good. Some of my eBay stock is sourced from there.
The quality is pretty variable - you need to do your homework. Luckily most items are also on DX, so just use the reviews on DX rather than the fake reviews on BIC.