Cheapest price for a Kenwood mixer in years, as far as I am aware.
$68 cheaper than this popular deal, which was the lowest price posted here before now.
Per that deal, this was $449 at Big W earlier this year.
Works out cheaper than the KitchenAid mixers from this deal earlier today. Kenwood is considered by some to be more reliable but more expensive and doesn't look as nice, although in this case it's much cheaper instead.
Currently $299 via The Good Guys.
Other than appearance and 800W motor vs 1000W motor, appears to be the same as kvc3100w which is $318 via a 'knockout sale' on The Good Guys
Also worth checking out the Kenwood Food Processor Attachment for Kenwood Mixers at $110 via The Good Guys Commercial ($229 at The Good Guys). Unlike the previous two models, this is NOT only compatible with the Cooking Chef and Chef Major Titanium, and will work with this model.
Previously, the food processor attachments only worked with these two models, and were the only two attachments restricted to these models (due to the medium power outlet on the machine) but it looks like these are being discontinued, so this cheaper Kenwood is now compatible with all Kenwood attachments.
I purchased both today, and can confirm they work together.
Edit: Party over, TGGC has removed it from their site. You may be able to directly request a quote from TGGC and get a similar price.
Curious to know if this will fit the accessories from a 20-year-old equivalent… this would be a very worthwhile upgrade from one that's nearly worn out the gearbox!