Sure it's edge lit, but I think this is a good price for a 40" Bravia LED and may be one of the last chances to grab a runout 2011 model before the more expensive new season models come in. It has some Smart TV features if you're interested and also is capable of 3D but requires the purchase of glasses.
When combined with the giftcards from this deal (http://www.ozbargain.com.au/node/68504) it comes to about $630, which is a bit of a steal.
Been at this price for ages.