Sure it's edge lit, but I think this is a good price for a 40" Bravia LED and may be one of the last chances to grab a runout 2011 model before the more expensive new season models come in.
Hi Ozbargainers,
Has anyone found a cheaper price for the Sony Bravia KDL40EX720 model?
Webprice - $799
Billy Guyatts - $855
Good Guys - $899
JBHifi - $898 (online)