I believe it's a direct response to LiveConnected's plans, loving the competition.
http://forums.whirlpool.net.au/forum-replies.cfm?t=1775835
http://www.tpg.com.au/mobile/plans.php
Starter $9.99 per month – $180 Included Value, 250 MB Included Data, $2000 of Calls to TPG Mobile & Home Phone
Medium $17.99 per month – $550 Included Value, 1.5GB Included Data, Unlimited Calls to TPG Mobile & Home Phone ($14.99 when you have TPG Broadband)
Heavy $34.99 per month – $1000 Included Value, 3GB Included Data, Unlimited Calls to TPG Mobile & Home Phone, Unlimited SMS & MMS to Australian and International Numbers ($29.99 when you have TPG Broadband)
Infinity & Beyond $45 per month – $3000 of calls to Standard Australian Numbers, $100 of Calls to International Numbers, 5GB Included Data, Unlimited SMS & MMS to Australian and International Numbers
All Super Value plans include Unlimited access to specific social networking sites (Facebook, Twitter, LinkedIn, MySpace, eBay, and Foursquare).
http://www.tpg.com.au/mobile/callrates.php?plantype=spstarte…
They use the optus network don't they?