Not available online, in store only, where available. And no, it doesn't include the watch. From their site :-
This Fitbit Blaze Leather Band allows you to update the look of your Fitbit Blaze quickly and easily. It is easy to interchange and it comes with the band and frame for your device, so you can update it to suit almost any occasion.
This band is compatible with your Fitbit Blaze.
This band is made using soft, genuine leather with a stainless steel frame and buckle.
The band is designed to be comfortable for all day wear.
So…it's a $79 watch strap that was $168 prior. Is it coated in gold or is this just some bullshit strap with a bullshit price?