Surprised this hasn't been posted. Good value for year 1.
Essentially, you get 60,000 80,000 (50,000 + 10,000 referral, 30,000 sign up through a referral link posted in the American Express Referral Wiki) velocity points for $349. The points alone have a "street" value of 1point/$0.01, so $600 $800.
At this point, if you sold it for 25% off the street value, you are still up $100, but theres more;
On top of this, there are some good benefits of this card
Free return flight a year with virgin (same thing as platinum edge) annually
2 virgin lounge passes annually
2 Amex lounge passes annually
I'm not going to bother talking about the 2-for-1 long haul business class deal (anti-bargain)
https://amexnetwork.com.au/GoodGoing/CardMembers
With 60,000 points, you can:
Upgrade a one way Mel<->Syd flight from economy to business…. 6 times! - 60,000 points
Fly from Syd -> Perth return in economy - 39000 points including taxes
Fly from Mel -> Auckland return in economy - 56100 points including taxes
The list goes on..
American Express Referral Wiki
Update (May 2015): AMEX upped the points from 10,000 to 30,000.
I suspect no one has posted it because they had similar deals except with no annual fee