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Coles & Woolworths Cut Bread Prices of Popular Brands (Details Below)

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Coles & Woolworths Cut Bread Prices of Popular Brands (Details Below)
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tightarse on 04/02/2015 - 08:33 dailymail.co.uk (1462 clicks)
Last edited 04/02/2015 - 14:24

Saw this on the news last night, so thought I'd share the deal for those that didn't know about it. From today, Coles & Woolworths have cut the price of some breads, which may (or may not) be a good thing. You be the judge…

Coles

  • Tip Top 9 Grain down from $4.29 to $3.00 (30%)
  • Tip Top The One down from $4.19 to $3.00 (28%)
  • Abbott's Village Bakery down from $5.19 to $3.40 (34%)
  • Wonder White & Wholemeal down from $4.19 to $3.30 (21%)
  • Helga's Varieties (excl low carb) down from $5.39 to $3.50 (35%)

Woolworths

  • Sunblest down from $2.88 to $2.50 (14%)
  • Wonder White down from $3.80 to $3.30 (14%)
  • Helga's Varieties (excl low carb) down from $5.39 to $3.50 (35%)
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closed Comments

  • sickllama on 04/02/2015 - 08:40

    Woolworths Helga's at 3.50, does anyone know if that includes lower carb varieties?

    • eltito on 04/02/2015 - 08:43

      unfortunately not. check OP post. excludes low carb =(,

      edit: saw u wrote woolworths, my bad! hopefully it does =D

    • tightarse on 04/02/2015 - 08:43

      includes lower carb varieties?

      Doesn't appear that way. Showing at $5.49. Post updated.

    • leonheart1 on 04/02/2015 - 09:22
      +3

      Low carb and bread. Never thought I'd see the day. Not low enough for a keto diet I'd assume?

      • [Deactivated] on 04/02/2015 - 10:16

        Low carb and bread.

        and they charge more for it too lol

        • [Deactivated] on 04/02/2015 - 12:58

          And it shrinks.

  • illumination on 04/02/2015 - 09:17
    +9

    Helga's has been $3.50 for about 2 weeks or so now. Wasn't sure whether to post it or not as it's kind of good and bad.. good because I guess, yes it is cheaper, but bad because that means we'll never see anymore $3 or $2.69 (half price) loaves of Helga's anymore!!

    edit: Same for Abbott's Village. No more half price!

    • jv on 04/02/2015 - 09:19

      Helga's has been $3.50 for about 2 weeks or so now.

      Coles have been advertising the 'new' $3.50 price for a couple of weeks.

    • Jesmond on 04/02/2015 - 09:35

      Who says we won't see those prices and where can I buy your crystal ball

      • illumination on 04/02/2015 - 09:41
        +2

        Assumptions, based on.. never seeing either Coles or Woolies ever do additional specials/discounts on their "everyday lower prices" range. Have you?
        Only exception I've seen is items that they are selling on clearance.

        • DarwinBoy on 04/02/2015 - 14:01
          +2

          Since the big 1.2 and 1.3kg weet bix boxes went down to the 'low prices every day' they have never been half price. And that happened about 3 years ago. The smaller 700gm boxes are randomly down at half price. I use to be able to buy 6-8 big boxes to last me till the next special. Now I have to have at least 10 smaller boxes.

      • Yarkin on 04/02/2015 - 13:26

        Sounds like a pretty pessimistic crystal ball. Are you sure you want it?

  • jv on 04/02/2015 - 09:18
    -1

    These are actually price increases.

    All these are normally cheaper each week, they just keep changing which brand and store has the cheapest price.

    • billyb67 on 04/02/2015 - 10:16

      Yes, that is called 'on sale'.

        • IMBI3 on 04/02/2015 - 11:23

          if it is not saving, then?

  • Davros on 04/02/2015 - 09:22
    +2

    Why would you buy any of those when at woolies at least, they have freshly baked bread for less?
    We haven't bought a factory made loaf for years.

    • jv on 04/02/2015 - 09:28
      +19

      they have freshly baked bread for less?

      you mean that frozen, half-cooked stuff that they reheat instore ??? no thanks.

      • rekabkram on 04/02/2015 - 09:40
        +5

        Just so Woolies aren't the only ones thrown under the bus Coles do the same and the dough previously was even imported not sure now if they've changed this, but they've changed their 'fresh baked in store everyday' to something along the lines of 'made using 100% australian wheat' which speaks volumes by not saying that the dough is made fresh in store or what country the dough is made in.

        I believe subway do the same though they aren't knocked for it often.

        • ATangk on 04/02/2015 - 10:20

          Except that Coles is now banned by the federal court for promoting their bread as 'Freshly Baked in Store', or is it just 'Freshly Baked' altogether.

        • Dobs on 04/02/2015 - 10:33

          Re: Subway frozen dough.

          There was a Landline story in 2008 about the possibility NZ company Yarrows Group (since bought out) using Australian Kukri wheat instead of Canadian grain for purpose of frozen dough for Subway etc.

          http://www.abc.net.au/landline/content/2008/s2545729.htm

          Apparently only certain wheat freezes well, so I guess many breads are made that way now.

      • nexus4 on 04/02/2015 - 10:11
        +18

        A lot of people are confused about how supermarket bakery bread works. It's really pretty simple.

        There are two types of bread available (I'm speaking generally, but it really depends on the store). First, par-bake. This is made off-site (generally by a Victorian company named Bread Solutions) and then 'finished' in the store so that the bread is warm and crispy when you buy it. Par-bake products are generally the 'premium' loaves - e.g. pane di casa or olive batard.

        The second is scratch-made. I.e. a baker at the store mixes the ingredients, bakes it from raw and packages it. These are generally the lower-end products, e.g. sliced bread, rolls, etc.

        So in summary, the supermarket bakery sliced bread is actually made fresh in store and is not par baked. In general, only the premium lines are par-baked. There's is absolutely nothing wrong with par-baked bread and due to advances in technology it's basically just as good as fresh at a much better price point due to the manufacturing efficiencies that can be gained.

        • Freighter on 04/02/2015 - 16:05

          Only thing is I reckon their bread tastes funny.. It is a premix realistically. All I had to add was water and yeast (375g-ish per 12.5kg bag of flour) and then let it mix. Independents and Bakers Delight generally weigh the ingredients (salt, flour, yeast, water, improver, gluten if needed etc) up separately (depends on the bread of course but 95% are this way)

        • Dollarsandsense on 05/02/2015 - 00:33

          An aquaintance of mine who manages a coles deli said that the par baked bread is imported from Ireland.

        • Charity on 05/02/2015 - 03:41

          Agreed. It's not about the where it is baked, but the quality of wheat.

          Most bread today is made solely/ mostly of the wheat's endosperm. Literally, bags of sperm.
          (people may actually prefer this ☺ , hence the popularity )

          The nutritional bran and germ components have often been removed (to go into other products)

        • nexus4 on 05/02/2015 - 08:47

          @Dollarsandsense:

          One line was imported from Ireland a few years ago. Didn't last long and now all the bread is from Australia.

      • ltwinter on 04/02/2015 - 10:14

        You would be surprised about how many brought in breads are frozen especially when they are made in another state

      • Davros on 04/02/2015 - 12:44

        No I mean the stuff they bake in house.
        The woolies where I am has a LARGE open bakery where you can see them mix and bake, hot loaves coming out of the ovens at 8am when I am there for fresh white loaves for $2-00, fresh 4 seed 800gram for $3-00, various baguettes and rustic style loaves, damper and donuts.

  • Chef-Johnson on 04/02/2015 - 09:32
    -1

    Not entirely true, the majority have been at this price for over 2 weeks now

  • CandyMan on 04/02/2015 - 09:33
    +4

    Never bought these brands full price they are regularly on special

    • [Deactivated] on 04/02/2015 - 12:58
      +2

      Has anyone? I simply can't fathom that these are/were $5+

  • CandyMan on 04/02/2015 - 09:34
    +2

    Why is the link a uk one

    • tightarse on 04/02/2015 - 09:36
      +2

      Why is the link a uk one

      It's the first news article that popped up on my mobile when I searched for it.

      • CandyMan on 04/02/2015 - 13:59
        +1

        Not a criticism to you TA
        Just makes me wonder if we control any of our media

  • Danstar on 04/02/2015 - 09:43
    +3

    Abbots bread sucks. So glad Helgas is $3.50 everyday now. No more 2 for $7 and having to freeze one

  • JuryWheel on 04/02/2015 - 09:50

    I prefer the Aldi version of helgas personally - cheaper again

    • kronicmacstigator on 04/02/2015 - 10:02
      +4

      Hilda's?

      • jv on 04/02/2015 - 10:12
        +9

        LOL… Does that make Aldi's version of Abbots, Adolfs ?

        • bajillionaire on 04/02/2015 - 10:54
          +17

          Having a brand called Abbott's is probably currently worse than being called Adolf's.

    • tomclancy on 04/02/2015 - 10:18

      The Aldi version is Helgas. It's been mentioned here on OzBargain many times. An OzBargainer (can't remember username) works at Tip Top. Only thing is Aldi aren't allowed to sell the Pumpkin Seeds variety.

      • CandyMan on 04/02/2015 - 16:42

        That explains why I saw a Helgas truck outside tiptops factory

        • Xplosive Roses on 04/02/2015 - 18:38
          +9

          I once saw coke's truck outside Pepsi factory 😉

      • Xplosive Roses on 04/02/2015 - 18:37
        +1

        Correction. Aldi's version is Abbots which is tip top's brand. I work at the factory

        • tomclancy on 04/02/2015 - 20:42
          +1

          I trawled through my old comments to find it, and here it is: a year ago JigBew said Aldi is Helgas. Has something changed?

        • Xplosive Roses on 04/02/2015 - 22:08
          +2

          @PBG: yes, tip top won Aldi's account but that's more than a year ago; more like 2 years now which makes sense because JigBew USED to work there.

        • tomclancy on 04/02/2015 - 23:03
          +1

          @Xplosive Roses:

          Thanks for the clarification.

    • Freakycat on 04/02/2015 - 11:24
      +1

      I prefer Aldi's bread when they are on discount three days before its 'best before' date. $2 raisin toast marked down to $1.40. Just throw it in the freezer and it lasts for a month.

  • Gorodemon on 04/02/2015 - 09:55
    +6

    I remember the days when Helga bread was considered "premium" and only the rich people could afford to put them on the table lol. CMIIW - I think the reason why Helga managed to drop their prices quite significantly is because they're using more preservatives now to allow them to keep the stocks longer on the shelves (at least that's what Tracy Grimshaw told me on ACA - God, I love that very informative show lol).

    I'd be happy to be corrected though.

    • gypos on 04/02/2015 - 10:03
      +2

      It's probably true. The amount of people that complain about bread going off after a few days because it's fresh. Can't have that.

    • RockyRaccoon on 04/02/2015 - 11:36
      +7

      at least that's what Tracy Grimshaw told me on ACA

      If Tracy says it, then any good ozbargainer discounts the validity by 90%

  • mixo on 04/02/2015 - 10:29
    +5

    I wont to know how the same product can one day be 5+ dollars and then be 3.50.

    Either colesworth has ripped us off right royally over the years or some one else is losing a lot of money.

    mixo

    • team teri on 04/02/2015 - 11:17
      +1

      They snooze they lose. The exaggerated bread prices have contributed to my decision to bake my own. Now that I got used to home made sourdough I will never go back to supermarket bread again.

      • neil aus on 06/02/2015 - 08:41

        I with you Teri, I bought a bread machine and have a few boxes of laucke bread ready to go, makes a great smell in the house too!

    • RockyRaccoon on 04/02/2015 - 11:38

      I wont to know how the same product can one day be 5+ dollars and then be 3.50

      Simple, because people buy it at the higher price.

      Now if you want to know the meaning of life….

    • [Deactivated] on 04/02/2015 - 11:43
      +3

      Recently just left one of the retailers. I can tell you its Coles/Woolworths that is ripping the consumer off. If I remember correctly we get the bread in at below the current everyday price of $3.50 since yonks and we have been jacking up the margins for ourselves cause consumers are willing to pay. Happens to all products FYI.

    • Xplosive Roses on 04/02/2015 - 18:57
      +2

      The reason is that goodman fielder (manufacturers of wonder white and Helgas) has been bought out by an Asian group (Wilmer and first pacific) and they want to out muscle tip top (manufacturers of the one and abbots). Goodies dropped their prices 2 weeks ago and tip top has replied with even lower prices. So this price war is not between the retailers and it's going to hurt both manufacturers. However goodies' new owners have enough cash to take the hit

      • AlphaSquid1604 on 04/02/2015 - 21:29

        This takeover hasn't happened yet and is still waiting for approval from China.

        On another note I know this all arose from a stupid misunderstanding from Coles and Woolies.

  • gryphn on 04/02/2015 - 11:55
    +3

    Not cheap enough for me to give up our bread maker and oven.
    Fresh baked bread rolls , ciabatta and lepinja everyday and it takes less than 20-30 min total hands on time.

    Its cheaper cleaner and healthier as I know exactly what's in there.

  • billyb67 on 04/02/2015 - 13:54

    Is it just me? I love Abbott's bread.. especially when it is $3 !

    • samcro on 04/02/2015 - 17:25
      +1

      No, not just you. I love it too. Just never paid full price for it though.

  • MrZ on 04/02/2015 - 13:59

    "which may (or may not) be a good thing." - why on earth would cheaper bread not be a good thing??

    • Freighter on 04/02/2015 - 16:08

      Someone above said because you won't get the half price savings at $2.69 or whatever it was..

      • swiggity swag on 04/02/2015 - 16:57

        Yeah and your paying full price for every other week you buy the bread, so an everyday low price makes a lot more sense.

        • illumination on 05/02/2015 - 10:23
          +1

          Nah, just don't buy if it's full price.
          Only buy it when it's on special!

  • [Deactivated] on 04/02/2015 - 16:55
    +1

    reduce burgen prices.

  • Diji1 on 04/02/2015 - 20:01

    which may (or may not) be a good thing. You be the judge…

    cheaper prices - what's not too like? i already go to a bakery if i want something nicer so it's really win er … win ;)

    • neil aus on 06/02/2015 - 08:43

      But the loaves are usually less than this, as they are constantly on sale for half price. So now they are higher :-\

  • eatwell365 on 05/02/2015 - 17:02
    +3

    Have stopped going to Coles and Woolies when there are Aldi, IGA, Harris Farm, local butcher and fish shop.

    • [Deactivated] on 08/02/2015 - 19:17

      You live up to your username :)

  • fez on 07/02/2015 - 20:18

    Just shows you how much we have been paying for dough!
    I just bought a Kogan bread machine last week and plan to bake my own fresh bread every few days.

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