Heineken is launching a chauffeur service with Uber as part of it’s Open Your City promotion. But this isn’t about getting you from Point A to Point B, so don’t expect a free ride to a destination of your choice…
Instead, each ride will be a unique experience and could be to a dinner or sporting events. The free rides operate on Thursday, Friday, and Saturday nights from 6pm to 9pm. There will be 45,000 rides over the campaign across Sydney, Melbourne, Perth & Adelaide.
How it works
- Enter the promo code OPENYOURCITY in the Uber App.
- You’ll be taken on an epic adventure to a secret destination.
- No need to pay, this one’s on us.
- Maximum of four people per experience. Like all great adventures, ours are one-way only
- Smart casual dress code applies
FAQs here (PDF) http://client-preview.hollersydney.com.au.s3.amazonaws.com/H…
This seems like something parents probably warned you about.. getting in a strange car to an unknown destination?
Is this UberX or UberBlack? (likely with Heineken branded cars)