Came accross this the other day while shopping in Woolworths for $14. The ticket stated that the original price had been $39. I'm not sure whether it is this price in all stores where there is stock, but if you're needing a new or spare iron, and don't want to pay much money, but still get a known brand it might be worth checking if your local store has it.
Item page is here, but it's only available in store
http://www2.woolworthsonline.com.au/shop/ProductDetails?Stoc…
I just spoke to the Woolworths phone centre. The product is discontinued with no stock anywhere in Victoria, possibly none on the planet (excludes Queensland). Perhaps Mars? (still a plus for the effort)