Was $1499.95 according to DealsDirect. Google tells me it was reduced to $999.00, then $799.92, and now $499.95 with half price shipping ($3.97 to Sydney).
I think the product description from DealsDirect is incorrect. According to Watch Finder UK and other web sites, this watch's case and bracelet should be made of platinum-plated ceramic. It is also easy to see that it has no calendar function and it does not have a seconds hand.
Best i can find using the model number on the DD site is the official model, complete with a seconds hand!
Replace 1 number and you can see the same watch on DD for alot less http://www.lovewatch66.net/productinfo.asp?id=2581