TRADE200
Harvey Norman currently has trade in deals on TVs, combined with 20% off on Sony appears to be cheapest you can get it for other than Sony eBay box damaged ($2329 delivered with code HGTECH1).
Cheapest I've seen this tv so far was Sony Ebay box damaged a few weeks ago @$1981 delivered, but if you want a fresh box this seems like best deal around at the moment, not sure if it will go cheaper for black friday.
*T&Cs for trade in:
- Trade-in promotion valid from 01/11/24-10/11/24. Trade in your TV or Audio product and receive the indicated trade-in value of up to $600 off when you purchase a selected TV and up to $150 off when you purchase a selected Soundbar or Portable Audio product from a Harvey Norman® Electrical franchise. The trade-in discount entitles the customer to receive the indicated trade-in value from the ticketed price of selected products purchased from a Harvey Norman® franchise during the promotional offer. The trade-in provided by the customer becomes the property of the franchise once the goods are collected/delivered to the franchise originating the sale and will be disposed of accordingly. In the case of a refund of the purchased item, value of trade-in must be deducted from the refund amount. The return of the trade-in product may not be possible if the franchise has already disposed of the goods. The franchise reserves the right not to collect the trade-in goods offered if, in the reasonable opinion of the collector, the goods offered will be dangerous and/or hazardous to collect. Terms and conditions apply. See in store for details.*
$1981 was a nice deal, but was bit skeptical about the "damaged box" situation.