I cannot understand the attractiveness of Kmart so I thought I would create a poll. Below is my take.
Kmart happens to be the closest "department store" to my house and sometimes I go there for convenience. Nearly everytime I regret it because it is mostly filled with low quality trash that is destined for a very short life and then landfill. Seriously, anything "anko" branded is just straight up bare minimum quality from China that will only hold up for a couple of uses before it ends up in the bin.
In addition to the low, low quality of the house branded stuff that now dominates, they have cleared out nearly all the brands they used to sell and 90% of the floorspace is clothing, homewares and toys. The electronics section is gone, the automotive, sports, outdoors, tools, pets etc reduced to basically nothing. Its actually hard to find anything useful there.
I would take a Big W, Target or even a Harris Scarfe any day over Kmart and yet apparently Kmart is more profitable and more popular. What gives? Is it the influence of "mummy bloggers" spruiking the latest "hacks" for what to do with cheap crap from Kmart? The general attractiveness of cheap irrespective of value for money? Because I honestly don't understand the attraction of buying their crap and none of it would represent a bargain.
Cheap stuff that looks somewhat decent and will be landfill in a few years time. Often bought by people passionate about climate change but have not put two and two together.
For the most part I’m not a fan but occasionally I’ve bought some okay stuff from there that does the job