Was about to buy some from amazon.com and found these on sale on Timbecon instead - the Freud bits on sale are on the 2nd page. Various other woodworking hardware and tools discounted, but this seemed like the best and steepest discount.
The same sale is running on Timbecon's Mydeal store which might be convenient for people racking up Mydeal points -
https://www.mydeal.com.au/seller/timbecon
However, for what I was buying I hit free shipping sooner on the 4 Freud bits I wanted direct on their own store.
Timbecon also have a 10% off code for new signups to their mailing list, which I had to bug them to send me in their live chat, but I then found out it doesn't apply to any items already on sale such as these.
Just make sure to grip your tool nice and tight, wouldn't want a freudian slip…