What's Required: Nothing; This product works out of the box with the free Philips Hue Bluetooth app; Simply plug in any non-connected light to your new smart plug and connect to the Bluetooth app for in room control
Get Started In No Time: With no complex installation required you can start controlling non-connected Lights straight out of the box; Discover the easiest way to control your smart lights
Turn non-smart Lights smart: Turn non-connected plug-in Lights smart with the Philips Hue smart plug; Expand your Hue ecosystem and start controlling non-connected products with your voice or smart device
Control Smart Plug With Your Voice: Works with all Echo smart speakers or displays and Google Nest devices for hands-free voice control (Philips Hue Bridge (sold separately) is required for Echo 1st Gen and Echo Dot 1st Gen)
Unlock your homes full potential: Add a Philips Hue bridge (sold separately) to your cart and unlock full home control, either when you’re home or away
This is the cheapest I have seen this for.
Given that you can get 4x Tuya plugs with energy monitoring for the same price as one Hue, (from Kogan, eBay etc), I'd hardly call this a bargain.
Google/Alexa has no problems integrating Hue and wifi lights in the same room. And interesting, the wifi lights respond more quickly.
The only problem is that the wifi plug cannot (easily) be controlled from a zigbee wall switch.
I'm a Hue/Zigbee fan, but come on … $55 for a one simple switch?? (Kogan is $55+post)