New offer like for the same breeze mastercard. I found that the Eligible purchase is very fishy like the previous 5% cashback offer.
This one speicalise in eating out and food rather than paying ultility bills, grocery and petrol.
See Term and condition
http://www.bankwest.com.au/library/pdf/PDS_20111027-152533.p…
Make up your mind whether this is a good offer
how much is the card though ???? you link doesn't say…
edit
http://www.bankwest.com.au/personal/credit-cards/credit-card…
the card costs $69 to $130…