Possibly targeted.
How to earn your bonus:
Step 1.
Activate your offer.
Step 2.
Book an eligible flight by 18 February 2020 and enter your Velocity membership number.
Step 3.
Travel between 10 February 2020 and 5 January 2021
To be eligible for the Triple Velocity Points promotion you must (1) Activate this offer between 12.01am AEDT 10 February 2020 and 11.59pm AEDT 18 February 2020 inclusive (Promotion Period); (2) book an Eligible Flight during the Promotion Period; and 3) enter a valid Velocity membership number at time of booking. An Eligible Flight is a flight marketed and operated by Virgin Australia, between 12.01am AEDT 25 March 2019 and 11.59pm 5 January 2021 inclusive and booked and ticketed in a fare class that normally accrues Points. Points cannot be earned on Velocity Reward Seat bookings. Flights can be booked via Virgin Australia website. Codeshare services marketed or operated by partner airlines other than Virgin Australia are not eligible for this offer. The Velocity Points will be credited to the Velocity membership account entered at the time of booking and must be the passenger travelling on the Eligible Flight. Bonus Points will be applied to the base Points only. Any applicable tier bonus earned will not attract Bonus points as a result of this offer. Bonus Points will be applied to the originally purchased fare class and any upgrades will not attract Bonus Points as a result of this offer. This Velocity Points offer cannot be used in conjunction with any other offer or promotion. You should allow up to 4 weeks after the travel period for the bonus Velocity Points to be allocated. The Velocity Membership Terms and Conditions apply, available on Velocity Frequent Flyer website.
Worked for me - doesn't seem to be targeted. Nice one.