This deal is similar to the Click Frenzy one but also includes the Gen 4 Smartwatches.
Seems to also work on sale items.
e.g. Card Case - https://www.fossil.com/au/en/products/card-case-sku-sl7793p.…
RRP - $49
Sale price - $34
After BF30 price - $23.80
Free standard shipping on all orders. :)
*30% OFF valid on your entire purchase beginning 21/11/2018 at 11:00 a.m. AEDT and ending 25/11/2018 at 11:59 p.m. AEDT. Offer available at all full-price Fossil retail stores located in Australia and online at Fossil.com on orders shipped within Australia only. Offer is not valid in Fossil Outlet stores or through phone purchases. Valid on a single receipt purchase of in-stock merchandise only. Offer is non-transferable and cannot be used in conjunction with any other promotional discount. Enter promotional code BF30 at checkout for Fossil.com.au purchases. Fossil employees are not eligible for this discount. Other exclusions may apply.
It's like they heard all the complaints and realised they were doing it via Iconic and thought ah der!