Hmmm, is this a pre-Christmas post-Christmas clearance sale?
Ikea Clearance Thu 23 Dec to Sun 9 Jan
Homebush Bay, NSW: http://www.ikea.com/au/en/store/homebush/
Logan, QLD: http://www.ikea.com/au/en/store/logan/
Richmond, VIC: http://www.ikea.com/au/en/store/richmond/
SA and WA appear to be promoting the 'eat your discount deal' until 24 Dec.
Perhaps after Christmas for you?
P.S. Missed out on posting about the extra 10% off on Wednesday night because of the 24 hour lag for first post.