Hokkaido Baked Cheese Tart has just opened at The Myer Centre. To celebrate, they are giving away 100 cheese tarts between 4PM-5PM Friday. If it's like the previous giveaway, it will be over in about 20 minutes so get there at/before 4PM.
Food Court, Level A
91 Queen St, Brisbane QLD
This desert is over hype and over price.
How much are they in Australia? They're 200 yen (216 with tax) in Japan… So about $2.50 AUD.
$3.80, if im not wrong
They're just off-brand BAKE. Not as good.
$3.90 for the original and $4.20 for the chocolate one in WA. I just bought some today haha
They're delicious but too expensive. Also they dont use real Hokkaido milk or cheese.
they dont use real Hokkaido milk or cheese
Strange about that😉
I do like Hokkaido dairy products, but wouldn't expect them to import it given the cost & restrictions.
Orded Gengis Kahn (all you can eat in 100 minute lamb & veggie BBQ at your table) at the Sapporo Brewery. Even though it is a local Hokkaido speciality, guess where the lamb came from… Oz & NZ!
They dont use real Hokkaido Lamb in that Hokkaido dish - it is available in limited supply - but easier & cheaper to import it.
try tokachi produce if you're in hokkaido. e.g. they use local dairy at ryugetsu sweetpia garden
Thanks. Stuck in Brisbane for a while, so will try these substitutes at the new stores opening here.
@Infidel: LOL sorry thought you were there eating at the brewery =D guess i'm not envious after all!
@justin_tsoi:
Don't be. I wouldn't try the lamb BBQ again - it tastes the same after first few minutes with only 1 sauce & there are nearly 100 minutes to go. Asked for more pumpkin, but was told I had to finish my huge pile of lamb first. I like pumpkin more than a huge pile of lamb.
Well they cant really call it Hokkaido can they. I suppose they're clever about it, they dont say its from Hokkaido. They just name it Hokkaido.
And in your example that is a dish where any lamb can be used to make that dish. But Hokkaido cheese tarts using Hokkaido dairy are a real thing and this company has gone so far as to say they've emulated the flavour.
Hokkaido is only the trademark of this business. It does not describe where ingredients come from. Next you'll believe all Japanese beer here is produced in Japan! Or the chicken in Kentucky Fried Chicken is imported from USA. Or Greek yogurt is imported from Greece…
No. Like it's dairy products, Hokkaido is famous for quality & taste of its local livestock. Japanese travel North to see the sheep & cows. So a Hokkaido speciality made of imported ingredient from my country came as a shock, eating it in Hokkaido!
Aussie produced & sold in style of Japanese treat, with trademark denoting an area of Japan (remote for many Japanese so holding many marketing perceptions), and ultimately a "French" style cheesecake… But, Cheesecake is believed to have originated in ancient Greece.😉
This type of cheesecake is popular in Japan, as it is seen as French food! These would be at the cheaper end of the market. Maybe the Japanese will now follow your lead about these false impressions.
they dont use real Hokkaido milk or cheese
This chain of stores originated in Malaysia😱
That's a fair way from cold Hokkaido!
They later took their stores to Japan.
http://www.hbctaus.com.au/pages/faq
Inspired by the distinct cheesy taste of Hokkaido dairy, and using a traditional recipe from Japan’s dairy heartland, it is not surprising that the famed ‘Hokkaido Baked Cheese Tart’ has been a huge hit throughout Asia having successfully launched in Japan, Singapore, Thailand, Indonesia, Brunei, and Malaysia. After tireless taste testing using local ingredients, the Hokkaido Baked Cheese Tart has succeeded in recreating the Hokkaido cheese flavour to perfection.
It's all explained in their site if you cared to search http://www.hbctaus.com.au/pages/our-story
Just like Superdry is sometimes thought of as a Japanese clothing brand, rather than 2 English graphic designers holidayed in Japan & were inspired to create clothes with Japanese graphics…
If you had bothered to read my comment you'd know i had already mentioned this: "this company has gone so far as to say they've emulated the flavour"
They also say "using a traditional recipe from Japan’s dairy heartland". I didnt know one Japan's traditonal recipes for Hakkaido Cheese tarts is to not use the key ingredient - hakkaido dairy. Oops :D
Again it's carefully worded. SO they're clever in their marketing with the intent to give false impressions.
Are you affiliated with them or something? You seem to be on a mission to defend them or you're just a big fan of cheese tarts.
I don't even like these much. I've eaten much better ones as I've said below. Only interested as a few stores are opening in Brisbane, so there are freebies.
So why are you commenting on a Brisbane deal you can't get??
Very strange you think a Hokkaido specialty dish promoted & served in Hokkaido is ok with imported main ingredient lamb (which I found out only after talking with staff), but warn that a (Malaysian) business that uses the Hokkaido name as it's trademark doesn't use imported perishable milk from Hokkaido??
They just name it Hokkaido.
It's all just marketing.
Defending them? I have repeatedly pointed out the business has almost nothing to do with Hokkaido & it's great produce.
Well I'm trying for some free baked cheesecake later & thinking of my great times in Hokkaido😉
@Infidel:
I dont know, maybe they can import Hokkaido milk powder? I dont know if that exists or what the import regulations are.
Regardless, I think the difference here for example is they're not using real Hokkaido dairy created from Hokkaido cows or cheese whereas KFC's 11 secret herbs and spices dont necessarily need to originate from Kentucky to recreate the taste. How do you recreate this and still call it "Hokkaido". If they had called it something else with the tagline "inspired by the taste of Hokkaido dairy" or something then i'd have no issue. I look at the store and i think wow real Hokkaido cheese tarts, i'd need to read their blurb to find out that it's not.
But i actually quite like them. They regularly offer free cheese tarts at their Melbourne stores.
@bangmango:
The problem is in your mind - making assumptions & connections that aren't there.
Just like most people incorrectly associate what we call Sushi 🍥 with Japan. They don't realise California Rolls originated in… And local staff are more likely Korean (at least where I am). Few notice because the association has already been made in their head.
Most Japanese as I pointed out have not been to Hokkaido, but have positive associations about its products. I don't think that works here with most people - they may struggle to know where it is.
Inspired by doesn't impress & sounds fake - the marketers would throw that line out. They could have named it something else. So your concerns seem unfounded.
@Infidel:
You seem a little arrogant. Well i disagree, for anyone that do know about Hokkaido i dont think it'd be a stretch for them to assume that it's a real Hokkaido Cheese Tart. It is afterall what they're calling it…
@bangmango:
You don't seem to understand basic marketing & promotion & want business names to reflect (your) reality! That won't happen.
Most Australians haven't had the pleasure of visiting Hokkaido, so lack the associations you see. Hokkaido is a long way away for most.
I certainly had no belief that the product these stores sell is anything like what I may experience with fresh local ingredients in Hokkaido. But I did expect a Hokkaido dish served in Hokkaido would mainly have local ingredients.
@Infidel:
I understand the marketing well enough to know they've used the "Hokkaido" name while the product has nothing to do with Hokkaido. You're right that's great marketing!
@bangmango:
It got us discussing it😱
Years ago one of my businesses retailed produce from regional Australia. No matter how many times I told customers I lived just around the corner, they wanted to believe I came from where my products came from. It's hard to break associations & preconceptions. So I looked up the regional forecast so I could discuss the weather "back home" if they really wanted that false experience! The customer is always right😉
Hokkaido cheesecakes don't hide their origins, use of local ingredients, or "inspiration" either. They could do that, but it's easier to market based on perceptions.
overrated. Uncle Tetsu is better
Is it free & available in Brisbane like this deal? (No & No)
I rarely eat this type of treat in Japan, after trips to France😉 There's generally somewhere better. But maybe not free!
I love tarts.
I would never have guessed. Thanks for the update.
A uni mate would go to Yum Cha with us, and in his best Mandarin ask for a few "hot sweet yellow tarts". Understandably, we never got any service after that😠 Those warm egg tarts were my favourite.
After that regrettable sexist & racist incident years ago, he was never invited again.
Meant more warm egg tarts for me & enjoyable time.
Very tasty Cheese Tart but so god damn expensive.
The Tart is tiny (2 bites and it's gone…)
I wish I know their recipe so I can make it at home and save money.
Agreed, nothing better than a cheap tart.
the queue has been crazy these few days