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Description from website….
Out with the old, in with the new. The powerful archiver 8 Zip has expanded its set of capabilities with the new Continuum, Cortana and Windows Hello technologies.
Now one app, one license, a uniform design and functionality can be had on all types of devices. Decrypt files through an iris scan or at a touch. Listen to music, read documents, and watch videos right in the app. Share files with friends – it’s simple.
8 Zip is a cutting-edge archiver.
Distinctive features:
• High-speed archiving and unpacking.
• Incorporation of Continuum technology.
• Ability to decrypt archives using Windows Hello.
• Play music and video, display images and text files directly in the app.
• Send files by e-mail, post them on social networks, or share them on OneDrive and DropBox.
• Select the compression level and password protection.
• Print documents and images.
• One purchase gives you a license that is valid for all of your Windows 10 device.
Sounds like its bloatware, which surely means it's unrelated to 7zip.
Never in my life have i wanted to print, email or play video via a zip program. This program is probably closer to winzip in terms of irritation.