X-Rite ColorChecker Passport Photo $55.44 USD (~$78 AUD) Delivered @ Amazon

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O O on 27/12/2016 - 00:41 amazon.com (290 clicks)
Last edited 27/12/2016 - 00:46

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Amazon price matches B&H daily deal, but with a cheaper shipping cost. A great tool for colour balancing in Adobe Lightroom/Photoshop, especially when you shoot in RAW.

$49.95 + $5.49 Delivery to ParcelPoint

Features

• Ideal for photographers shooting still images in a Raw workflow
• Creates professional, custom camera profiles in minutes using the industry standard 24 patch Classic target.
• Combines 3 photographic color-balance targets into one pocket size protective, multi-positionable patented case that adjusts to any scene
• EXCLUSIVE X-RITE TECHNOLOGY! Dual Illuminant profile creation – takes into account two different light sources to create a single profile which can be applied to a variety of lighting conditions
• Easy to use with Adobe® Lightroom® Plug-In or stand alone software for use in other image editing software
• Use Creative Enhancement target to quickly check and evaluate shadow details or highlight clipping; understand and control color shifting or neutralize and create a look with one click.
• Take one step closer to professional results creating custom, in-camera white-balance. * Capturing a consistent white point in a set of images allows for adjustments to different lighting conditions and helps eliminate color casting
• Supported by several 3rd party software programs

Cheapest price on staticICE is $105 pick-up.

Price History at CamelCamelCamel.

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• 

  GnarlyKnuckles on 27/12/2016 - 01:35

  -5

  Surely this price is complete BS, for a product like this? Almost 80 AUD? For what?

  • 

    eug on 27/12/2016 - 01:51

    +2

    If you think that's complete BS, you should check out the price of some coloured paper.

    People who know how to use this know the value of it. People who don't will think it's complete BS. :)

  • 

    mickeyjuiceman on 27/12/2016 - 08:29

    +2

    JV levels of ignorance

  • 

    langitbiru on 27/12/2016 - 13:06

    +1

    might be a complete BS for non proffesional photographer. But, for real making money proffessional photographer, this $80 AUD can make him earn minimum of $300+ at one go depending of what kind of shooting he is offering.. so, no BS….

    • 

      GnarlyKnuckles on 27/12/2016 - 23:26

      [moved]

• 

  Major Mess on 27/12/2016 - 01:43

  This product saves heaps of time, and is definitely something you could not make yourself.

  This seems to be a very good price.

• 

  hen dawg on 27/12/2016 - 08:28

  +2

  It seems to say exclusively for Prime members?

  • 

    tokyo on 27/12/2016 - 16:47

    free 30 day trial. just be sure to cancel

• 

  GnarlyKnuckles on 27/12/2016 - 23:26

  Erm, OK well I am enlightened then… sort of… I guess I just assumed that with the thousands of image editing/manipulation apps/software packages now available for free, that it was pretty likely that some of them could do what this can do, for free. But now I realise that it is actually hardware of some sort. Of what sort, I remain ignorant.

  I guess the question I should have asked is 'can someone tell me what this thing actually is, without reams of marketing crap / industry jargon included in their description?'

  • 

    alvian on 29/12/2016 - 02:46

    +3

    This is a camera calibration target and calibration software for Adobe Lightroom (not just a piece of coloured paper). It is necessary because colour perception is subject to ambient light levels, and the ambient white point. So to have accurate colour reproduction in your photographs, you first take a test photograph of the calibration target. The software analyses the test photograph and corrects colour casts using the reference patches on the card.

    A famous recent example is the what colour is this dress controversy. If colour calibration was applied to the photograph to remove the colour cast, then none of that would have happened.

    • 

      GnarlyKnuckles on 29/12/2016 - 23:20

      Absolutely awesome description/info alvo, thank you kindly for taking the time to explain all that to me so well.

      NOW I get it.