Received by email, text says:
Enjoy up to 10% off Business Class flights and Economy Class flights to selected destinations worldwide² when you book your flights online.
Use code AUHSBC6.
Offer ends 31 August 2016
Note that the T&Cs state:
This offer is only available to HSBC credit cardholders for bookings made online at emirates.com.au/hsbc using promo code AUHSBC6. Fares are valid for one-way ad return travel on Emirates operated services originating in Adelaide, Brisbane, Melbourne, Perth or Sydney only and not on flights operated by partner airlines. Bookings can only be made online up to 11 months in advance. Full terms & conditions apply.
However, that site link doesn't work (the official Australian-based Emirates site is emirates.com/au, that link is to a third-party site) and when testing I was able to get through the whole process without any verification as to whether I was a HSBC credit card holder.
This link works: www.emirates.com/cugo.aspx?pub=/au/english&PromoCode=AUHSBC6…