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Similar to this expired deal, but one day only.
The link on the deal page is wrong, but says Bonus Xperia M4 Aqua on Android TVs 55" and above.
For example buy a KD55X9000C get a bonus XPERIAM4W or XPERIAM4COR worth $399.
http://www.sony.com.au/product/kdl-55w800c is cheapest model @ $1999, but ~500 more at Sony than anywhere else, so you're paying for your free phone…