Hi folks,
I've been paying a bit of attention to Dick Smith's online store a fair bit lately and I'm becoming more convinced that the majority of their online sales are no sale at all.
In addition to this, these sales are occasionally posted on Ozbargain, receive a reasonable number of upvotes because of the appealing title, before receiving quite a few comments about the only desirable items being excluded from the sale. For example:
https://www.ozbargain.com.au/node/217322
https://www.ozbargain.com.au/node/215891
https://www.ozbargain.com.au/node/215413
Notice how the first or second comment in each case is about the exclusions in each sale. Here is the standard list of exclusions that has applied to each of these sales (and all of the ones in between):
Terms and Conditions: Sale only applies to items marked with "XXXXL Sale!". Offer is available Friday, 30th until 11:59pm AEDT. Offer available Online Only. Excludes Apple, Beats By Dre, and Seagate branded products, Google Chromecast, Nexus Player, Logitech UE Boom and UE Boom 2, Megaboom and Roll Products, Dick Smith branded TVs, Home Appliances, Small Kitchen Appliances & Personal Care Products, Samsung Galaxy S6 & S6 Edge, Samsung Galaxy Tab S2, Mobile Phones & Pre-paid Broadband Products, Recharge Vouchers & Calling Cards, iTunes & App Store Gift Cards, Dick Smith Gift Cards, Gaming Consoles, Software and Accessories, and Xbox Live & PSN Cards and selected advertised lines (GE6992, GE5183). Not to be used in conjunction with any other offer.
As you can see, the list is large and includes Apple products, home appliances, mobile phones (with special mention for Samsung Galaxy S6), gaming consoles, software accessories and many other products. Once you work through this list, its hard to find much at all that is actually included in the sale (except perhaps for already overpriced HDMI cables or similar).
This has gotten to a ridiculous level today, where DSE's sale is called the XXXXL sale "It's that big we had to add another 'X'". Wow, that sounds huge, right? What great bargains might I find here? http://www.dicksmith.com.au/
Apparently none.
When you click on the 'Learn More' button, it takes you to the Terms and Conditions (with the same exclusions) and apparently no actual sale.
There appears to be no actual price reduction on anything (the deals at the bottom of the front page are a separate sale lasting until the 3/11/15 and are specifically excluded from the XXXXL sale in the terms and conditions).
Also, this forum post from July: https://www.ozbargain.com.au/node/201094
So what are your thoughts OzBargainers? Is it time that DSE had daily sales banned? Do they deserve our attention anyway because of the occasional great bargain we find there? I'd love to hear your thoughts and feedback.
First world problems: retailer has too many sales.