Saw this at my local Woolworths in Canberra belconnen today. Could be elsewhere. Phillips Blu-ray player for $49, current saving of $10. Originally it says it was $118 in August.
This seems to be the one: http://www.philips.com.au/c-p/BDP1300_79/blu-ray-disc-dvd-pl…
This appears to the same model that has been sold by Coles recently.