People might remember these being on sale a month or so ago for 1/2 price (well not really according to the Phillips website)
Since then they have dropped from $59 to $49 to the current selling price of only $39. It is safe to confirm that this price is at the very least Victorian wide (I have visited two different Coles stores) but would ask members from interstate to confirm if this special is Australia wide.
What do you get? A pretty basic Blu Ray player but from my personal experience they are of reasonable quality and reliable.
http://www.philips.com.au/c-p/BDP1300_79/blu-ray-disc-dvd-pl…
This is a instore price only. Coles online still displays $118 (http://shop.coles.com.au/online/national/philips-blu-ray-pla…)
Any known way to check for stock other than calling around?