[15th June 11am-2pm]
SumoSalad MacArthur Central, Level 1 Food Court.
T&C's apply. One per customer while stocks last.
Free Soup from Sumo Salad (MacArthur Central Brisbane) 15th June 11am-2pm
30
boomerpro on 12/06/2015 - 23:37 macarthurcentral.com.au (82 clicks)
Last edited 12/06/2015 - 23:44 by 1 other user
Last edited 12/06/2015 - 23:44 by 1 other user
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They'd get better PR if they gave it to the homeless instead.
Why'd you get negged for this? :(
I often wonder if the homeless and/or needy find out about these freebies and benefit from them. I hope they do.
Seems the comment confused caring or concern for the community with pure advertising.
I don't know that many homeless have the spare cash to become a Sumo 'customer', just to get this deal.
Nothing there to say whether it's free or free with purchase, or the minimum purchase. It's advertising, not good hearted PR.
Sumo & the centre are drumming up customers to buy more. Homeless are not their demographic. Strangely shopping centres dislike homeless hanging around.
I've funded & run housing & food programs to the homeless & those who could do with a little help. Many corporations & food businesses donate to food bank etc. Some do not want people knowing they donate!
I have donated to & shared experiences with Ozharvest.
Ozharvest had a free lunch promo in the church ground at the back of MacArthur Central last year, to raise awareness & donations to fund their services. It was not to feed the homeless, that was not the point. I'm sure many people donated money, time, food to help improve food to those who need it.
Even a Ben & Jerries promo collected donations to Ozharvest in exchange for ice cream. I doubt they wanted their product being photographed in the hands of the homeless.
So help is a little less visible than cups of soup in a shopping centre.
Thanks for your post Bruce. Yes, I agree with most of your points. Although I still think it would be good PR and hence advertising for them. I spent some time with Foodbank as well. They do some great stuff.
@salekhard:
Thanks. Corporations / businesses often have a heart. But few want to confuse the public by being seen with the "unwashed" or support controversial causes. The public may avoid the business if that is the association.Others may think they are using the homeless to promote their business. Consider the Woolies Anzac ads, or the current ads by major businesses supporting marriage equality. The first was a nightmare, the second supported & criticised but I think comes from the right place.
So businesses sponsor or give donations, rather than participate in good works. We usually don't know about it.
The separation is necessary as so much is spent on branding, which may be lost with one poorly placed sponsors product.
That's where food bank, OzHarvest etc come in to separate business donations, distributions, and recipients.
For example, OzHarvest told me about over a tonne of frozen deserts they had to move that evening. A big supermarket warehouse had over ordered & it's freezers were full. So it wanted to give away pallets of the cheapest stock. No one was to know! The logistics were staggering. You need to rapidly move frozen stock with only a few hours notice, store & distribute it, bringing in volunteers & trucks… all for low nutrition, high fat & sugar crap!! And everyone needed to say nothing about the supplier! A nightmare.
I told them my experience - not to accept waste from businesses, as the logistics can be a nightmare & you agree to take whatever they provide. The legal issues are terrifying. If I buy food from a supplier, and some one becomes sick, sues me, I sue the supplier. There is no recourse likely with donated food.
It's one step up from dumpster diving - which was the origin of my food service. I saw the waste & organised to intercept the waste stream. Gardens were established with the composted waste. People were fed with the best food. Then stone ground bakers provided their day old creations… it grew & grew.
You never know what the ingredients of the next meal will be, or if there will be one. Instead buy healthy high nutrient non-perishables plus bulk fruit & vegies as needed, produce tasty wholesome vegetarian meals that seemed to contain meat, keep staffing tight, and fund it through my own ethical business, employing homeless & those needing help. I established an integrated model for employment, training, personal & community support, cheap food sales (mainly fruit - up to 5 tonne/day), with profits to free food, housing, sports equipment, community events… Without sponsors or corporate support.
Your noble suggestion would break that public perception & could associate Sumo with the image of a homeless person reaching for soup showing their brand, etc. It could likely be corporate suicide. There are $millions involved. Unfortunately that is the thinking.
And corporations using those in need for their PR gives me the creeps - totally unethical.
I now provide free training in poor communities overseas as a volunteer, when I can & provide advice.
Note t&c apply, but are not stated.
Does state 1 per customer, not 1 per person. That * may mean a purchase is necessary. That's usually what defines a customer.See the Facebook link in deal image for limited details.
Nothing against Sumo. But don't think I'll bother for a paper cup of pumpkin or chicken soup, especially if purchase is necessary.
So listing this advertising as a freebie may be misleading.
souperb deal!
No soup for you!
Don't forget to ask for the free bread…