email says: "step up to a new iPad Air or IPad mini with Retina display today and you could get up to A$215 in credit when you recycle your iPad. Bring it to any Apple Retail Store and you could get immediate credit."
The website states that: "You can also recycle a used Mac, iPhone, iPod, PC, or smartphone through Apple."
Notice how it says "upto" you will get extremely low price on what you could sell on gumtree i bet.
it's apple don't forget :)