Just got this price-matched at the GoodGuys for $1360 (plus 3yr replacement warranty for an extra $139). Total Cost for me was $1499.
Just set it up and so far it is pretty awesome. It's a new 2014 model which hasn't been out too long and the guys at The Good Guys were pretty shocked it was included in the Myers sale. They hadn't even setup their display model yet.
Reviews here:
WhatHiFi?
AVSForums
TrustedReviews
The model number is Sony KDL-50W829B for other countries.
Official Sony AU website
RRP is $1699.
price in title?