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Get U2's Song "INVISIBLE" for FREE & $1 Will Be Donated to RED - iTunes

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Get U2's Song "INVISIBLE" for FREE & $1 Will Be Donated to RED - iTunes
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mxyzptik on 03/02/2014 - 09:34 search.itunes.apple.com (1721 clicks)
Last edited 03/02/2014 - 19:12

Download this new U2 song for free via iTunes & Bank of America will donate $1 (up to $8m) to RED which fights AIDS.

Isaacson, Walter (2011-10-24), "Steve Jobs":

"Bono, the lead singer of U2, deeply appreciated Apple’s marketing muscle. He was confident that his Dublin-based band was still the best in the world, but in 2004 it was trying, after almost thirty years together, to reinvigorate its image. It had produced an exciting new album with a song that the band’s lead guitarist, The Edge, declared to be “the mother of all rock tunes.” Bono knew he needed to find a way to get it some traction, so he placed a call to Jobs.

“I wanted something specific from Apple,” Bono recalled. “We had a song called ‘Vertigo’ that featured an aggressive guitar riff that I knew would be contagious, but only if people were exposed to it many, many times.” He was worried that the era of promoting a song through airplay on the radio was over."

Thanks @AlexF for the quote.

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closed Comments

  • bleachy_dude on 03/02/2014 - 09:53

    Awesome. Thanks.

  • quarrymaster on 03/02/2014 - 10:05
    +1

    Thank you, OP; thank you, Bank of America; and thank you, U2.

  • jv on 03/02/2014 - 10:23
    +4

    $1 Will Be Donated to RED

    I wasn't aware he was having financial hardship… sad…

    • [Deactivated] on 03/02/2014 - 10:35
      +1

      Or the colour red, this monopoly that green and blue have is getting ridiculous

      • jv on 03/02/2014 - 10:46
        -1

        Or the colour red

        Simply…

  • BadGiraffe on 03/02/2014 - 10:44

    Nothing on Google Play. Kind of a let down. Looks like I'm installing iTunes for this when I get home.

    • mxyzptik on 03/02/2014 - 10:55
      +1

      I've edited to show as iTunes.

      • BadGiraffe on 03/02/2014 - 11:11
        +1

        Thanks for that. Yeah, I figured that out after doing a little googling. As much as I hate iTunes, I love U2 more. And charity is always good. Thanks for posting.

  • hoiboy on 03/02/2014 - 11:51

    FYI - donations only go up to USD2 million (i.e. no more donations from BoA after 2 million downloads). Obviously still a good deed!

    • quarrymaster on 03/02/2014 - 12:04
      +1

      Up to US$8 million as per the title and iTunes.

      • hoiboy on 03/02/2014 - 23:46

        Not sure where you got USD8m as I don't have iTunes available ATM; the Bank of America website itself (as well as the small print during the as) says USD2m. https://red.bankofamerica.com

  • Tal_Shiar on 03/02/2014 - 11:53

    Thankfully Bono has stopped clapping his hands for every minute in Africa?

  • povertytrap on 03/02/2014 - 12:25

    Best band ever. Thanks OP.

  • annoynimous on 03/02/2014 - 12:53

    get a free song and getting a bank to donate $1 to fight AIDS?

    call ourselves a hero for the day

    • Abaddon on 03/02/2014 - 13:35
      +1

      Except you're also supporting iTunes and the evil Apple empire. Was excited to get an email about this from U2 subscription, until I saw it was iTunes :(

      Probably a good thing to add to the description to save the post from getting neg'd

      • mxyzptik on 03/02/2014 - 14:07

        OK. inserted 'via iTunes' in description as suggested (it was in the headline) so clearer now.

      • quarrymaster on 03/02/2014 - 14:38
        +1

        until I saw it was iTunes :(

        Yup, the same one that has done much to support U2 and (PRODUCT) RED over a decade or so, offer a way for people to donate to disaster relief from time to time.

        What shame.

        • AlexF on 03/02/2014 - 18:14
          +1

          (Apple iTunes) … the same one that has done much to support U2

          all in the name of cross-promotion.

          Isaacson, Walter (2011-10-24), "Steve Jobs":

          Bono, the lead singer of U2, deeply appreciated Apple’s marketing muscle. He was confident that his Dublin-based band was still the best in the world, but in 2004 it was trying, after almost thirty years together, to reinvigorate its image. It had produced an exciting new album with a song that the band’s lead guitarist, The Edge, declared to be “the mother of all rock tunes.” Bono knew he needed to find a way to get it some traction, so he placed a call to Jobs.

          “I wanted something specific from Apple,” Bono recalled. “We had a song called ‘Vertigo’ that featured an aggressive guitar riff that I knew would be contagious, but only if people were exposed to it many, many times.” He was worried that the era of promoting a song through airplay on the radio was over.

        • mxyzptik on 03/02/2014 - 19:13

          Thanks for the quote, I've put it in the description. :)

        • quarrymaster on 03/02/2014 - 19:20
          +1

          the same one that has done much to support U2 and (PRODUCT) RED

        • AlexF on 04/02/2014 - 09:29

          the same one that has done much to support U2 and (PRODUCT) RED

          oh, ok, I'll bite.

          Isaacson, Walter (2011-10-24), "Steve Jobs":

          Bono got Jobs to do another deal with him in 2006, this one for his Product Red campaign that raised money and awareness to fight AIDS in Africa. Jobs was never much interested in philanthropy, but he agreed to do a special red iPod as part of Bono’s campaign. It was not a wholehearted commitment. He balked, for example, at using the campaign’s signature treatment of putting the name of the company in parentheses with the word “red” in superscript after it, as in (APPLE)RED. “I don’t want Apple in parentheses,” Jobs insisted. Bono replied, “But Steve, that’s how we show unity for our cause.” The conversation got heated—to the F-you stage—before they agreed to sleep on it. Finally Jobs compromised, sort of. Bono could do what he wanted in his ads, but Jobs would never put Apple in parentheses on any of his products or in any of his stores. The iPod was labeled (PRODUCT)RED, not (APPLE)RED.

  • SteveAndBelle on 03/02/2014 - 13:59
    +6

    Wanted to donate my $1 without infecting my life with iTunes so went to http://www.red.org/en/act/donate but any donation smaller than $5 throws up this error message: Donation amount is invalid.

    Ironically the text below the video on the page above reads "If everyone donated just $1…" Go figure!

  • ilovepizza on 03/02/2014 - 22:33

    i would like to buy this 2.5 million times thank you

  • adam on 03/02/2014 - 22:47

    Why not - <click>

    • kabigon on 04/02/2014 - 00:08
      +1

      Now get back to finishing that new album Mr Clayton…

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