Good evening,
I have seen this ad recently and find this ad quite offensive, especially the 'Not in India or the Philippines'. It's a Southern Phone ad, here is the video
I can completely understand,
a) Marketing the fact that there are real humans answering over those automated voices, and that the phones are answered by,
b) Australians locally.
I don't see why they have to explicitly state that line and I feel it's quite offensive. They can very well push the fact that it's answered by human beings as opposed to automated machines and these customer service reps are local.
I've never done this before, but which is the most relevant government body where I can lodge a complaint ?
Thank you !
The Ad Standards Board recently ruled on a similar advertisement and found mentioning Australian call centres (or not having a foreign one) is not deemed racist. Mumbrella