Cupra Born MY24 with Interior Pack $49,990 Drive Away @ Cupra Australia

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The original $47,090 discount price cut appears to have stopped - see the old post here:
https://www.ozbargain.com.au/node/887609

All MY24 Cupra Borns now appear to be $49,990 Drive Away and come standard with the Interior Pack.

When you go to order the car, use the filter to select the Interior Pack from the Interior filter. Or if you see a car you like scroll down to the 'Extras' tab to make sure the Interior Pack equipment is fitted.

The Cupra Born was previously $59,990 before on road costs and option packs. So you are looking at roughly a ~$15,000 - $20,000 saving over what people were paying previously once you factor in drive away costs.

No news on when MY25 Cupra Born's will arrive in Australia. MY25 Cupra Born's in the UK appear to have had some changes applied, the main one being that option packs no longer reduce the seat count down to 4 seats, you get the full 5 seat setup.

Link to Order Page:

https://www.cupraofficial.com.au/stock?t_model=EXBQ

Please note Cupra does not have negotiable pricing, they follow the same setup as Tesla, BYD, Polestar, Xpeng, Mercedes, Genesis, Honda, etc with having fixed pricing.

Specs:

  • 511km WLTP range (with 17kWh/100km energy consumption, expect ~450km real world range)
  • Rear Wheel Drive
  • 170kW/310Nm
  • 0-50km/h = 2.8s
  • 0-60km/h = 3.2s
  • 0-80km/h = 4.7s
  • 0-100km/h = 7s
  • 385L Boot (Seats Up)
  • Based on VW Group's MEB platform.
  • 4324mm long, 1809mm wide, and 1540mm high
  • 2766mm wheelbase (space between the wheels which usual gives you an indication of interior space)

Charging Speed

AC: up to 11kW
DC: up to 170kW

Option Packs reduce the seating capacity down to 4

Interior Pack (usually $2900 - however comes fitted to Borns listed at $49,990 drive away)
  • Blue Dinamica seats
  • Seat heating
  • Seat Power adjustment
  • Seat massage function
  • 9 speaker Beats audio system
  • heated windscreen washer jets
Performance Pack ($2600)
  • Adaptive dampers
  • 20-inch wheels
  • Michelin Pilot Sport tyres|
    Please note due to the larger wheels WLTP driving range is reduced to 475km (~410km real world range)
Optional Servicing Packs (If you are looking at a Novated Lease, having these bundled into the lease might help)
  • 3 Year Pack = $990
  • 5 Year Pack = $1590

Servicing:

12 months or 15,000km

Warranty:

5 Years, Unlimited kilometers on the car
8 Years, 180,000km on the battery pack

Who is Cupra?

Cupra is owned by VW Group, they are a sporty spin off from SEAT. The brand is designed to sit in-between VW and Audi in the VW Group hierarchy.

Where is the Cupra Born made?

Germany.
It is made alongside the VW ID.3 in the Volkswagen Zwickau factory.

Minor Negatives that may impact some people

  • No 1 pedal driving like in Tesla's, Hyundai, Kia, MG, etc.
  • No spare tyre (or space saver), but it has a puncture repair kit.
  • No built in sat nav (you need to use Apple CarPlay or Android Auto)
  • No HUD
  • No wireless Android Auto or Apple CarPlay. Wired only.
  • No sunroof option
  • Performance or Interior packs remove the middle rear seat.
  • Hard pack plastics on all doors. Rear doors don't even have soft elbow/arm support.
  • No rear air vents
  • No OTA connectivity (requires you to drop it off at dealers to get software updates, no remote app connectivity)
  • Touch buttons on the steering wheel
  • No front boot (Frunk)
  • RHD cars UK/Australia receive apparently don't have the windscreen wipers swapped over to the other side, so in heavy rain, water can be pushed into your line of sight

Australian Reviews

CarExpert:
https://www.youtube.com/watch?v=ayrZ7MFPq44

Chasing Cars:
https://www.youtube.com/watch?v=GOF5LLGV02U

Driving Enthusiast:
https://www.youtube.com/watch?v=_4fq2gjdMLw

The Right Car:
https://www.youtube.com/watch?v=JyGQUY1cBT0

Competitors

MG 4 77kWh

  • $55,000 drive away (+$8000 over the Cupra)
  • Made in China, instead of European made for the Cupra
  • Both are RWD
  • Both have 77kWh batteries
  • Both have similar real world range
  • Both don't have OTA connectivity
  • Similar performance
  • Very similar boot capacity
  • 10 year warranty instead of 5 year warranty on the Cupra
  • Much worse interior fit/finish compared to the Cupra
  • Driving dynamics not up to the level of the Cupra, but still decent.

Related Stores

SEAT CUPRA, S.A.U.
SEAT CUPRA, S.A.U.

Comments

  • +23

    Nice writeup!

  • +16

    Something to note: rear brakes are drum, not disc.

    • wonder why? Cost cutting or making it hard to replace? Maybe just gong back to 1960s tech. Cutting edge.

      • +8

        Uses regenerative braking, only needs drum on the rear TBH. The electric motor creates drag when braking and recharges the battery, like going down gears in a manual, disk/drums are more for the endpoint stopping.

        • even in auto it down shifts for drag when breaking, isn't it? i always feel the drag and down shift if break is gradually pressed

          • @bazingaa: Yes drums are fine on an EV, one of the main aims when braking is to charge the battery, works fine and for close to one pedal driving you can flick it into B mode and it increases the drag on the motor a lot, does not come to a complete stop though.

            • @Gwilli: The “drag” effect is less efficient. You’re best driving in normal mode and using the brake pedal to perform regenerative braking.

              • @tp0: In fact that is how we usually drive it!
                It's efficient enough already and has good range.

          • @bazingaa: How do you have down shifts in an EV?

  • +5

    No "one pedal driving" is a deal breaker!
    Impossible to go back to griding metal instead or charging the battery every time you want to slow down!!! Nooooo
    VW software and interface! YUCK!!!!
    Otherwise looks like a hot hatch without the hot hatch EV performance. ;-)

    • +4

      Then the Born VZ is the one you want if you hot hatch like handling with decent speed

      • (coming early 2025 to Aus. 240kW up from 170W)

      • Looks Nice but but probably still no one pedal driving and the same legacy VW software.
        Maybe when they get some proper software from their investments into Rivian and Xpeng things will improve.

    • +9

      One pedal driving and regenerative braking are different things.

      Plenty of cars have regenerative braking through the brake pedal.

      Though I agree, OPD is definitely a big selling point.

    • I drove an EV ID.4 (in Europe) with the same D/B (Drive/Brake) twist knob. Yes it isn't 1PD, however it's really intuitive and for many (most?) drivers it works very well.

      • +3

        Definitely more intuitive. EVs should just drive like cars. OPD is a gimmick.

        • +2

          I am sorry but you have never driven a Tesla with one pedal driving. The control is just incredible, much safer as the car is already braking as you lift the accelerator pedal.
          Probably never having to replace brake pads.
          brake pedal dust free wheels.
          Charging the battery going downhill or slowing down for free.
          etc, etc….

          • +1

            @peterc: I've a Tesla and absolutely hate "one pedal driving".
            I've intentionally set the regen to whatever the setting is to avoid this (I think it's "creep" rather than "hold"), so that the car doesn't grind to a halt the moment I let off the accelerator.

            Still regens when slowing down or going down hills, but just doesn't do it nearly as harshly as if "one pedal driving".
            And pushing down the brake pedal fully at red lights engages "brake hold", which allows me to relax my foot.

          • +1

            @peterc: I have driven a Tesla. You clearly haven’t driven anything else because if you did you would know other EVs perform regenerative braking when you press the brake pedal.

    • +5

      One pedal driving is overrated. Creates more fatigue. I use highest level regen braking in my car despite having one pedal mode. Most of the time I use cruise control.

    • There is regen breaking in B mode of this car (I guess different to one pedal, but I like the setup of it). When you hit the breaks the first portion goes to regen too

    • +5

      I would only go for a EV with no OPD option. After buying my current EV using brake pedal like the old days is perfectly fine and means when I let others drive my car it ain’t a complete shock to them and they drive with confidence too knowing it’s not some new adjustment for them.

      • +3

        Same.

        It also won't mess with your muscle memory if you drive another car routinely either.

      • +1

        Each to their own but I personally don't like OPD at all. I find it more tiresome to constantly have to touch the accelerator pedal than just using the brake. EVs that allow for both + a regenerative level (The Born does this).

        • I enjoy how the Polestar 2 does it.

    • +3

      It's close 'enough' to one pedal driving. At the lights I brake only to slow down at the very end from 3km/h to 0. If cruise control is on, you can gently tap the brake pedal to turn it off then not need the brakes again until down to 3km/h. It's still vastly less braking than an ICE.

    • To be fair all the reviews point out that the standard Cupra Born listed here is still a decent performing hatch back. Good driving dynamics and decent enough power.

      Golf GTI had similar performance credentials not long ago and people absolutely loved them.

      The incoming Born VZ dials this up even more.

    • +1

      I don't think you understand how electric cars work

      When you brake in an electric car, they will almost exclusively always use the motor to regenerate electricity rather than the actual brakes

      I've driven one of these Borns - When you hit the brake, it charges the battery using regeneration, and it shows you this live on its little dashboard. You can also set it to 'one pedal mode' with aggressive regeneration. Although with that said these won't come to a complete stop without using the brake pedal, which some people seem to have a problem with but I personally much prefer in an EV.

    • +2

      You do use regen breaking allot/most of the time, and drums should last a very long time / be cheaper.

      • Given regen does most of the work on any new EV any braking method will last a long time. Disc or drum. But disc brakes just look better.

      • ^^^ Agreed ^^^
        Wash an EV compared to an ICE car and you realise how little brake dust and soot is on the car. They rarely use their brakes! Wash the car and it's amazing how 'clean' it is compared to an ICE car.

    • +3

      Rear discs on a RWD EV are a negative. They're completely unnecessary and the lack of use can cause problems.

      • Lack of use? Brakes are still used, just less. No EV can stop quickly without the use of brakes.

        • +2

          No one said brakes aren't used. You'll note this car has big 340mm discs on the front. The rear drum is enough to supplement the regen braking with the motor and is lower maintenance.

  • When I did a search in my area some were $49,690 and came with the performance pack instead. So up to you what you're after.

    • I believe the $49690 models are MY23. Th3 $49990 is MY24

      • Ah! You're right, I missed that. The performance pack MY24 ones are $52,590… Looks like you pay $2600 more for the performance pack but lose out on the interior pack? That seems like a bit of a raw deal in comparison.

  • +2

    I rented one of these a while back. Very fun car!

    PS - the best automotive write up I've seen on OZB. Well done!

    • +1

      Where can you rent one of these?

  • So it seems like the price reduction has stopped but, really, all theyve done is added a pack to the cheaper price and charged full price for it.

  • +3

    RHD cars UK/Australia receive apparently don't have the windscreen wipers swapped over to the other side, so in heavy rain, water can be pushed into your line of sight

    that's cooked

    • -1

      That's primitive.
      Unnecessarily penny pinching.

      • In my old Audi A3 from 2005, it had the indicator/wiper controls backwards to other Australian cars. I never saw it as primitive or penny pinching. It’s just what all European cars have. I guess this is the same.

        • Window wipers wipe toward the left of the windscreen.
          Different to the control stalk - a minor issue I've experienced with rental cars etc.

        • Who is volunteering to tell Cupra about this issue? Put ya hands up yo!

    • +2

      Fwiw I have this car and have never noticed this as an issue, and I drive in the rain allot.

      • +10

        how much rain were you allotted?

  • +1

    Competitors
    MG 4 77kWh
    $55,000 drive away (+$8000 over the Cupra)

    Isn't the MG4 $35K drive away?

    • +2

      The MG4 55kwh base model is.
      That's not compatible to the Born which comes with the 80kWh battery.

      Trying to compare apples to apples.

    • That's the smaller battery version with 51kwh and 350km WLTP range. Long range with similar battery size (77kwh/530km WLTP) costs from $52,704, excluding onroad charges.

  • +5

    Cracker bargain, especially if in WA.
    -Novate Lease for 5 years: reduces salary by ~$300fn
    -Sell old car, park in offset and use that as in incentive: minus $77pf*
    -Claim 4.2c per km travelled: minus $7pf**
    -Claim WA EV rebate: minus $27pf
    =$189 per fortnight, inclusive of rego, insurance and tyres.

    Assuming tyres, rego and insurance cost $2200pa, you are getting the car for ~$85pf, and charge off solar to compound savings

    *assuming old car value $8k, and you earn 5.5% interest on those funds
    **assuming 15,000km p.a. and 30% tax rate

    Note this is napkin math

    • If you're interested in more detailed figures, give this a go: https://docs.google.com/spreadsheets/d/1CtpBXmuhRW3HrBjqJqnP…

    • +1

      So the car costs $11,000 over five years? Surely there's a balloon payment?

      What's the math look like if you just do the novated lease for a year and pay the balloon?

      • +1

        Shorter lease means less tax benefits (due to lower proportion paid off via lease payments, higher weekly deductions leading to lower tax bracket benefits from those deductions, and/or less time reaping tax benefits paying for running costs).

        Give the calculator linked above a go.

  • -3

    Used Model 3 or Y better option and cheaper

  • +2

    Depreciation will kill these in 3 years time

  • Some of those "minor negatives" are deal breakers

    • +1

      Depends on the person buying. Some of them might be non-issues, or something they specifically want.

      There are people out there that apparently don't like the idea of their car being hooked up to connected services as an example.

  • -3

    50k for a shitty little hatch is hilarious

    • Golf GTI was asking similar coin not long ago.
      This has similar sort of performance and driving dynamics to the GTI

      A MK8 110TSI Golf R-Line costs the same as this but has performance performance today.

    • People have been buying "shitty little hatch" vehicles for years now around the $50k mark……

      • -6

        And it's always been hilarious

  • -1

    Depreciated to $10k after 2 years usage.

    • +7

      The first Australian-delivered Borns will be 2 years old in April. Report back when you buy one for $10k then.

    • To be fair it will lose 10k per year so not that fast.

  • +1

    0-100km/h = 7s, slug.

    • +1

      0-50km/h in 2.8s should help with the traffic light GP in built up areas.

  • 170kW/310Nm

    why torque is low with this much power? my more than decade old car has 392Nm @ 135kW

    • Maybe weight?

    • +2

      Need to remember that power is available from 0RPM.
      It's not like a ICE car.

      0-50km/h in 2.8s
      0-80km/h in 4.7s - 5.0s
      0-100km/h in 6.8 - 7.0s

      So for the traffic light GP - its got plenty of punch.
      If you need more the Born VZ is coming soon with more power.

      • traffic light GP

        lol, is that a real thing, Mine got below figures and can't complain at all for the price I paid, like 1/4 of this hehe

        0-50 kph 3.3 s
        0-80 kph 6.0 s
        0-100 kph 8.8 s

    • +1

      Gas cars quote peak torque which spikes when the pistons fire and changes with rpm. Electric cars are more like continuous torque so lower number but better acceleration in reality

    • Your old car is a diesel that revs to about 4500rpm before running out of steam, that's why.

  • Great post, great insights, will buy 5

  • Great write-up OP. Will be good to add the ancap testing details too.

  • Chinese EVs are now the future, and Tesla can’t compete in terms of quality or price.

    Victory for the CCP

    • Disagree. The only way the CCP victors is by massively jacking up the car industry to flood foreign markets with Chinese cars. How is that a victory? It’s a victory for the Chinese car manufacturers, which is different to CCP.

      People will choose their cars, not everyone will want to buy a Chinese car for one reason or another. And this deal is about VW, not Tesla. Tesla will compete, they just haven’t had to until now. They make (some of) their cars in China too.

    • Our Teslas come out of China, the ones we get now are great quality.

      What Chinese EVs are better quality? None are as good in terms of efficiency, performance and software as a package.

  • +4

    Made by free people in Germany and not by serfs of the CCP in China.

    The most important factor for me.

  • Have driven one of these a fair bit - Definitely the best 'steering' EV I've driven yet, actually drives like it has some sporting pretensions - Golf GTI-ish, rather than a bland missile like most EVs.

  • Are they playing shenanigans?

    When I click on Order Now for Richmond VIC it shows MY23 models alongside one MY24 at same price.

    I'd be pretty miffed if I got an earlier year's version than what I expected.

  • +2

    I'm waiting for the Cupra Tavascan.

  • -1

    these absolute meh

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