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Cupra Born from $47,090 Drive Away @ Cupra

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Cupra Australia seem to have cut prices on the Cupra Born EV hatch.

Was: From $59,990 before drive away costs (excluding on-road costs)
Today: From $47,090 Drive Away (including on-road costs)

Link to Order Page:

https://www.cupraofficial.com.au/stock?t_model=EXBQ

Please note Cupra does not have negotiable pricing, they follow the same setup as Tesla, BYD, Polestar, Xpeng, Mercedes, Genesis, Honda, etc with having fixed pricing.

Specs:

  • 511km WLTP range (with 17kWh/100km energy consumption, expect ~450km real world range)
  • Rear Wheel Drive
  • 170kW/310Nm
  • 0-100km/h = 7s
  • 0-50km/h = 2.8s
  • 385L Boot (Seats Up)
  • Based on VW Group's MEB platform.
  • 4324mm long, 1809mm wide, and 1540mm high
  • 2766mm wheelbase (space between the wheels which usual gives you an indication of interior space)

Charging Speed

AC: up to 11kW
DC: up to 170kW

Option Packs reduce the seating capacity down to 4

Interior Pack ($2900)
  • Blue Dinamica seats
  • Seat heating
  • Seat Power adjustment
  • Seat massage function
  • 9 speaker Beats audio system
  • heated windscreen washer jets
Performance Pack ($2600)
  • Adaptive dampers
  • 20-inch wheels
  • Michelin Pilot Sport tyres|
    Please note due to the larger wheels WLTP driving range is reduced to 475km (~410km real world range)
Optional Servicing Packs
  • 3 Year Pack = $990
  • 5 Year Pack = $1590

Servicing:

12 months or 15,000km

Warranty:

5 Years, Unlimited kilometers on the car
8 Years, 180,000km on the battery pack

Who is Cupra?

Cupra is owned by VW Group, they are a sporty spin off from SEAT. The brand is designed to sit in-between VW and Audi in the VW Group hierarchy.

Where is the Cupra Born made?

Germany.
It is made alongside the VW ID.3 in the Volkswagen Zwickau factory.

Minor Negatives that may impact some people

  • No 1 pedal driving like in Tesla's, Hyundai, Kia, MG, etc.
  • No spare tyre (or space saver), but it has a puncture repair kit.
  • No built in sat nav (you need to use Apple CarPlay or Android Auto)
  • No wireless Android Auto or Apple CarPlay. Wired only.
  • No sunroof option
  • Performance or Interior packs remove the middle rear seat.
  • Hard pack plastics on all doors. Rear doors don't even have soft elbow/arm support.
  • No rear air vents
  • No OTA connectivity (requires you to drop it off at dealers to get software updates, no remote app connectivity)
  • Touch buttons on the steering wheel
  • No front boot (Frunk)
  • RHD cars UK/Australia receive apparently don't have the windscreen wipers swapped over to the other side, so in heavy rain, water can be pushed into your line of sight

Australian Reviews

CarExpert:
https://www.youtube.com/watch?v=ayrZ7MFPq44

Chasing Cars:
https://www.youtube.com/watch?v=GOF5LLGV02U

Driving Enthusiast:
https://www.youtube.com/watch?v=_4fq2gjdMLw

The Right Car:
https://www.youtube.com/watch?v=JyGQUY1cBT0

Competitors

MG 4 77kWh

  • $55,000 drive away (+$8000 over the Cupra)
  • Made in China, instead of European made for the Cupra
  • Both are RWD
  • Both have 77kWh batteries
  • Both have similar real world range
  • Both don't have OTA connectivity
  • Similar performance
  • Very similar boot capacity
  • 10 year warranty instead of 5 year warranty on the Cupra
  • Much worse interior fit/finish compared to the Cupra

Related Stores

cupraofficial.com.au
cupraofficial.com.au

Comments

      • and no wireless android auto/apple carplay, which is now standard even in ~30k EVs and ~20k ICEs

        • The wireless Android Auto and apple CarPlay is linked to the modules in the car that control OTA updates and app connectivity.

          Because the Aussie models have this stuff ripped out, it also means we miss out on the wireless Android Auto and Apple CarPlay.

          • @E5TOQUE: i understand, but don't really care for excuses at this price range.

    • +4

      Agreed. No rear air vents in a car at this price point is plain mean and a big downside in Australian summers.

  • +2

    I bought the first Cupra Formentor in the state. It’s been a great daily for me, but my work car changed so now I handed this down to the wife. She loves it:

    Service has been easy. Normal bugs ie sensors/etc on any car that pop up but get fixed.

    Launch mode is fun. It’s very comfortable and easy to drive.

  • +15

    No rear vents is such an oversight for Australian summer

    • +4

      Bonus is there is no sunroof to let in more heat.

    • Yeah I don't get that at all. Exactly like my current car because they're broken, not sure I want to get a new car that has the same problem.

      I wonder how much of a problem it really is though? Might be a deal-breaker for lots of families if AC isn't effective all round.

      • +1

        Cupra is a Spanish brand (owned by VW Group).
        Spanish summers are known to get just as hot as Australia.
        I'm sure the AC in the car is more than fine.

  • +6

    Seems like a reasonable price, should have been this price at launch. Its like the COVID tax is wearing off now.

  • +15

    I don't understand about the ADR compliance so strict with the seatbelts arrangement yet something like the wipers on the wrong side, it's okay.

    • +7

      I don't understand about the ADR compliance

      Yet another example of public servants making everything more difficult and more expensive. ADR was a scam to protect local manufacturing. That no longer exists so ADR should be scrapped, then watch car prices drop as we get access to cheap imports.

      • +4

        I'd prefer some minimum requirements so that dumb shit like a number of things in that "minor negatives list" aren't forced on us.

  • +1

    if we compare this to BYD Dolphin Premium. it's still expensive.

    • +1

      It’s better than that car.

    • +2

      Cupra Born has some advantages depending on the buyer.

      • Made in Europe (some people refuse Chinese made cars for whatever reason)
      • Nicer interior
      • Rear wheel drive
      • Great driving dynamics
      • Bigger boot
      • More interior space
      • More power
      • +4

        compare it to the MG4 and that list starts dwindling fairly quickly, up to you to see it's enough to justify the extra 15k

        • More like 10k now

        • +1

          Comparable MG4 with the 77kWh battery actually costs considerably more then the Cupra.

          To get an MG4 priced the same as the Cupra you are downsizing the battery, along with less performance, range, and the interior still has nothing on the Cupra.

          • @E5TOQUE: there's still a 8k factory bonus which reduces the price below that of the cupra. the essence with 77kwh is actually slightly quicker (6.5sec 0-100 compared to 7sec with cupra) performance wise, trade off is less refinement/dynamics/styling but I guess that is subjective

    • +1

      Somehow you and all the people below missed the battery size which is much bigger here.

    • +2

      82kw battery in born vs ~60kwh in the dolphin

  • +6

    Those negatives are pretty huge!

    • +2

      Watch the reviews and look at the positives too.
      Very easy to get caught up on negatives.

      Positives outweigh the negatives. Especially if you are after a semi-warm hot hatch EV for $47K drive away.

      • +3

        unfortunately no rear air vents is a deal breaker for me. No sunroof option not great too imo….everything else isnt a massive deal.

  • +10

    Imagine the sinking feeling you must have if you'd been unlucky enough to buy one of these retail in 2023…

    • +15

      Basically every person that bought an EV before Mid 2024 has been screwed over. Regardless of brand.

      • Haha while that's certainly true, wonder if that's any consolation tho for the first EV adopters.

        • +2

          Early adopters of any technology experience this.
          All the people that bought:

          • Plasma TV's
          • OLED TV's
          • Folding Phones
          • Solar panels
          • Home batteries
          • Heat Pump hot water

          etc etc etc. Tech is constantly improving.

        • +2

          it's the price of being able to tell every man woman and their dog that they drive an EV

          • +1

            @May4th: Priceless for many

          • @May4th: That's the part that is actually quite telling about the personality, ie. needing to tell someone they're vegan / EV owner / jabbed / PhD or Doctor / etc. ( and then negging the commenter, that points out that they do this )

  • +1

    Don't they pedal EV servicing costs to be dirt cheap?

    I wouldn't consider $330/year dirt cheap!

    • +7

      Only Tesla claim this.
      Basically every other manufacture has servicing costs involved.

    • +9

      legacy auto still trying their best to keep service as a profit centre..

    • If I got a BEV I would skip ALL the servicing as it doesn’t need it!

      • Rookie question, what is BEV?

        • +1

          Battery electric vehicle.

      • +1

        Tyres, brakes?

        • @freeb1e4me doesn't need it!

        • +3

          EV's generally don't use their brakes like an internal combustion engine car. The electric motors can be used to slow the car and recharge the battery.
          There are 10 year old Tesla's driving around on their original pads still.

          Tyres yes - they will need to be replaced and rebalanced like on any other car.

    • +1

      They didn't when I talked to a Cupra dealer. Basically explained that while the drivetrain is simpler in an EV, everything else (wipers, brakes, tyres, wheel alignment, electronics, etc) is very similar to ICEs.

    • Pedal car servicing costs are cheaper

  • Makes me wonder what Teslas are going for these days…

    • +2

      Base Model 3 RWD with no options is $55,000 before onroads. closer to $60,000 on the road drive away.

      • Or mid to low $30k 2nd hand. 2021 Model 3 with 47,000kms for $33k on carsales for instance.

        • +4

          Unfortunately Tesla only have 4 year warranties still.
          A 2021 Model 3 would be on the cusp of having zero warranty on the car.

          • +2

            @E5TOQUE: But 8 years on the battery.

            • +2

              @scratchy: 8 years on the battery is standard for basically every manufacturer in Australia.
              Nothing special or class leading about it.

      • +1

        No gear selector or indicators.

  • +15

    Not sure of the deal, but great post with lots of relevant details OP. Well done.

  • +4

    Goes to show how much price gouging is occurring since the Covid era

    • +2

      Nice to see it is biting their behind now. It was repulsive to see all the price hikes with nonsense excuses.

  • +1

    Keep in mind that the Volkswagen Group is currently facing significant challenges. They are attempting to shut down factories but are unable to do so due to resistance from unions and government pressure- watch this Aussie guy sum it up - https://youtu.be/5lq-JrBzcpo?si=hKIpegz9HP61WV9h

    • +1

      I ignore that guy. He is a ccp shill.

      • +2

        I can't watch that guy. He just reads everything off an autocue.

      • +2

        There is no doubt Electric Viking loves Chinese EVs, and not without reason. They build some of the finest, well priced EVs we can buy right now.

        But where he goes wrong is coming out with 'breakthrough' battery videos on an almost daily basis. It seems the tech is being revolutionized on a weekly basis and 1000km range solid state cars should be here next week.

        Oh, and Mr Viking and Tony Seba should get a room. The guy absolutely adores Seba and can't stop talking about him.

    • +5

      Don't rot your brain watching Electric Viking.
      He posts up absolute garbage and is known to be part of that Aussie EV influencer crowd that gets kick backs from manufactures.

      • +1

        What kind of kickbacks? Like undisclosed paid positive reviews?

    • +2

      Not really a problem for a consumer buy the car. Its not like VW is going to file for bankruptcy

  • +2

    thumbs up to the post, thumbs down to the car, lol wipers on the wrong side

  • +1

    I see a few Formentors around, but not many Borns.

    • +3

      Maybe with this $20,000 price cut we will start seeing a lot more driving around.
      All the Aussie motoring press seem to review it highly.

      $47,000 drive away for a RWD 170kw hatchback made in Europe.

      The only EV hatchback comparible is the MG4 77kWh model, but its back up to $55,000 drive away.

      • +1

        Yeah original 60k was way over priced, you can nearly get a Tesla.
        I reckon if they drop it to 40k these will be selling like hot cup cakes :)

    • Compact SUVs have been the dominant car format for years now, no surprise really. Also they come in PHEV and ICE variants, more options for consumers.

      The formentor is really nice though, we have a PHEV example as our work car.

  • +1

    +1 comprehensive and informative write-up!

  • The Cupra Born is a lovely EV that's now available at a sensible price. I look forward to seeing more of these on the road!

    • +1

      Yep, always a shame it was priced so high. Hopefully more new EVs come out with realistic prices

  • +4

    A friend of mine has one, and really rates it.

    Not sure how happy he'll be now that the resale value has taken a massive shit…

    • +1

      I own a Tesla 3 and it is actually better to drive than my Tesla.
      Cupra brand is sadly joined at bad time when the car market is plunging and Chinese brands dominate the ev market.

    • I read that as hates instead of rates. Really changes everything lol.

  • After having a panoramic roof in my 308 I wouldn’t want to go without. Makes the cabin so much more pleasant. But otherwise I think these do look pretty good. Might be worth considering under 40k.

  • Supra > Cupra

  • -2

    Imagine buying an EV and choosing something with a 0 to 100 of 7 seconds lmao

    • +1

      What's wrong with that? Want a traffic light drag car buy a MG4 XPower

    • +2

      I live near the CBD, havent gone above 80kmph in months, 0-100 is not really an issue for me and others

    • +1

      Can't remember the time I saw someone using 100% throttle and redline in their ICE car.
      Doubt they are suddenly going to need a 0-100 time under 10 seconds when they buy an EV.

      • The car is really fast to me, using Cupra mode is fun too

  • +3

    Drove one of these in QLD as a rental. Super fun to drive, I thought the rental company had removed the satnav, didn't realise it isn't an option at all. Long range as well (the rental company didn't need the car to be returned with any charge - so served me well for 4 days, zero fuel/charging cost).

    • +1

      You didnt get penalised for returning it without a full charge?

      • +1

        There are EV power plans where electricity is free overnight or at midday, and there's solar… This seems like a very cheap bonus for the rental agency to provide (only like $3 opportunity cost for a full charge if using solar). It's not like an ICE where they could be out $100 and the time to drive out and refuel if it came back empty.

        • Agree. But was a nice bonus - no need to worry when returning.

      • Nope. I actually asked - and the said no need to return fully charged. Was great.

  • +3

    Such a comprehensive post, thank you for that. Amazing detail!

  • +17

    No OTA connectivity (requires you to drop it off at dealers to get software updates, no remote app connectivity)

    IMO, this is a positive. No OTA connectivity = no telemetry/tracking data going back to the manufacturer.

    Volkswagen leak exposed location of 800,000 electric car drivers for months

    • Yep, the car operating system has been rock solid too (in my view, connectivity is another thing to break).

    • +1

      100%. Plus they can be hacked. I’ve seen articles about this happening already.

  • Minor Negatives Appears to be major for me

  • +1

    Poopra

  • Regardless of what you think of the car, this deal is a very good deal. Hence why it is on OzBargain.

  • The interior pack should be standard. Are these 2024 built cars or 2023?

    • If you check the link to order the cars. Some are in stock, some are on ships headed to Australia now. So likely 2024 cars.

      • I just did that and it would seem that MY23 cars are $47k and MY24 cars are $49,990. I think I am seeing it right

        • The $49,990 cars I saw has the Interior or Performance option packs fitted (4 seats)

          The $47,000 cars had no option packs (5 seats)

    • Spanish brand, makes sense.

  • Thanks for the comprehensive write up and links 👍

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