The online store shows $219.99 but in store the sticker price is $279.95.
I called Toys R Us and they said they will normally have the same price in store unless it is an online sale only. The online store is out of stock but the physical stores scan the price as $99.67. There is no advertising in store about the discounted price.
The price is confirmed as I was able to pick it up in Chatswood Toys R Us for the discounted price.
It's says $99.67 on the product page now.