They usually sell the normal Backup & Recovery 12 Home for ~ $25
This is a new release so not sure if its going to stay free
Image Backup for Windows 8
Be the first to try a disk-imaging utility that supports Windows Server 2012 and Resilient File System!Paragon Image Backup for Windows 8 is a disk-imaging tool for Windows 8 and Server 2012. It employs Microsoft VSS and Paragon’s patent-pending technologies for consistent point-in-time copies of the whole disk system or separate volumes. For recovery purposes it includes a powerful Linux/DOS environment. But its power is its support of the innovative ReFS.
Key Product Benefits
Support of the latest Windows 8 and Windows Server 2012
Support of the brand-new ReFS (Resilient File System) for backup, restore, and browsing under Windows and Linux
Live Windows backup. Create an image-based copy of the whole disk system, or separate volumes and place it locally, to CD/DVD/BD, or on the net. The use of the disk-imaging mechanism and Microsoft VSS (Volume Shadow Copy Service) tackles the problem of backing up running applications and system locked files
Flexible recovery. Restore the whole backup image, or only particular files under Windows or from the Linux/DOS recovery environment
Additional maintenance functions. The Linux/DOS recovery environment includes basic functions for initializing, partitioning and formatting hard disks
"Be the first to try a disk-imaging utility […]"
Is it free because it's still being tested?