Components
Grips: Velo Microfibre Perforated
Handlebar: Fsa Vero Compact 31.8mm
Headset: Fsa Carbon Intregrated
Pedals: Shimano PD-R540
Saddle: Velo Race
Seatpost: Xds Carbon 34.9
Stem: Fsa OS190 31.8mm
Drive Train:
Bottom Bracket: Shimano Ultegra BB-6700
Brakes: Shimano Ultegra BR-6700
Cassette: Shimano Ultegra CS-6700 12-25 10S
Chain: Shimano Ultegra CN-6701
Crankset: Shimano Ultegra FC-6700 52/39
Front derailleur:Shimano Ultegra Di2 FD-6770
Rear derailleur :Shimano Ultegra Di2 RD-6770
Shifters: Shimano Ultegra Di2 ST-6770
Frame
Fork: Xds Full Carbon Fork / Alloy Steerer
Frame: Xds Full Carbon
Wheels
Tires: Continental Ultra Race 23mm
Wheelset: Mavic Aksium Race Wheelset
No it wasn't, the price last month was $2699
http://webcache.googleusercontent.com/search?q=cache:ZPTpb2K…
That is very deceptive and misleading in the title…