Use the coupon code at checkout for their best site wide discount I have spotted for quite a long time. The code is also listed on topcashback.co.uk which has 4% cashback.
Search the doorbusters or your favoured brands.
Prices on some of the Glycine, Hamilton and Mido Swiss automatics are great and Ashford is an authorised dealer for those brands so the watches have full manufacturers warranty. Here's a link to the automatic watches for those brands, Starting with the Glycine Combat Classic at the main link for US$237.99 after the 15% discount.
https://www.ashford.com/mens-watches.html?brand=Glycine%2CHa…
Some fantastic deals on other brands too.
Delivery is usually very quick.
I have the one you linked, but with a gold dial. I got it when Ashford was selling through Kogan but I just checked and they're not doing that anymore.
Only the marked watches are 15% off, otherwise it's 10% off with HOLIDAY10 with the one you linked.
I also have these:
https://www.gnomonwatches.com/products/combat-sub-39-pvd-bla…
https://www.gnomonwatches.com/products/combat-sub-42-vintage…
I highly recommend Glycine as 'budget' Swiss autos.