Similar to the Gearwrench 1/4inch socket set that Bunnings had on clearance recently. This one looks to be better value as it contains 6 point rather than 12 point sockets at the same price.
6 point sockets will have less chance of rounding off a nut and are usually a more expensive product to buy.
I saw this one last night. Swung past TT this afternoon because I ordered a $15 Stabley wood chisel 3 piece set that came with a free Stanley metal utility knife and a Wolf combination Square for $10.