*Using your discount code: Proceed through order process to step 4, the 'Payment' screen, enter above code into the
'Redeem a coupon' box and click REDEEM to deduct 50% from eligible items in your order.
Can not be used in conjunction with other offers.
Valid from 04/10/12 - 9pm 07/10/12
It's all part of marketing.
"Secret Deal!"
"Exclusive!"
"Subscribers Only!"
and they'll hope that their subscribers would post them on OzBargain and other social networks to increase exposure :)
It's not all apparel only selected and the range is fairly limited.
Most of these items were on sale last week for the same price that this 50% deal is offering. Only difference is there was a better choice of items/brands back then.
I bought the DSEND baselayer set a few weeks ago, was about $13. Current price is $39.99 less 50% so about $20. Still, I've had many good buys from Torpedo7, generally competitive prices and products, and good customer service too (had an issue with a snowboard helmet that was quickly fixed)
BONUS 50% OFF APPAREL
off *selected* apparel. jack up prices, offer 50% off, … profit! sly indeed
nice way to blow a secret deal