AirPods Max re-imagine over-ear headphones. An Apple-designed dynamic driver provides immersive high-fidelity audio. Every detail, from canopy to cushions, has been designed for an exceptional fit. Industry-leading Active Noise Cancellation blocks outside noise, while Transparency mode lets it in. And spatial audio with dynamic head tracking provides cinema-like sound that surrounds you.
Try price matching with JB Hi-Fi then use the 15% off TCN gift cards. This will get the price down to ~$658.74.
Apple just make up there prices at this stage hoping the die hards will just pay it