Yes I know it's been happening for decades, it's a common practice and obviously it's working cause people still buy it but for the minority like myself, I try to minimise or not even buy it at all.
Aldi is no stranger, I purchased their Dairy Fine milk chocolate block today, same packaging as always and I bit into the chocolate and it was obviously airy, I was combobulated and the chocolate was not as dense. I get this chocolate nearly every month. I looked at the packaging, nothing has changed except it went from 200g to 180g and that confirmed that I didn't get a airy batch but they purposely made the chocolate airy to save on costs but still charge the same.
TimTams, pringles, cereal, sauce, fun size chocolate which are the size of a pebble now, fast food, it's everywhere…. yes they are all guilty but we don't really realise it if we are a casual buyer, if you're a regular buyer then you'll notice straight away.
Pringles was so obvious that they didn't try to hide it.
Is shrinkflation really hurting consumers or do you think it's ok?
At this rate I’m going to be basing my caloric intake on what’s on special/clearnce in the short dated Amazon pantry listings