Yes I know it's been happening for decades, it's a common practice and obviously it's working cause people still buy it but for the minority like myself, I try to minimise or not even buy it at all.
Aldi is no stranger, I purchased their Dairy Fine milk chocolate block today, same packaging as always and I bit into the chocolate and it was obviously airy, I was combobulated and the chocolate was not as dense. I get this chocolate nearly every month. I looked at the packaging, nothing has changed except it went from 200g to 180g and that confirmed that I didn't get a airy batch but they purposely made the chocolate airy to save on costs but still charge the same.
TimTams, pringles, cereal, sauce, fun size chocolate which are the size of a pebble now, fast food, it's everywhere…. yes they are all guilty but we don't really realise it if we are a casual buyer, if you're a regular buyer then you'll notice straight away.
Pringles was so obvious that they didn't try to hide it.
Is shrinkflation really hurting consumers or do you think it's ok?
crickets