Decent price for both 43" and 65" TV's
- Intelligent TV processing technology powered by 4K HDR Processor X1 that delivers picture quality full of rich colors and detailed contrast.
- X1 4K HDR processor for object based analysis to improve clarity, colour & contrast
- 4K X-reality pro lets you experience stunning picture quality
Cheaper than the 65" Box Damaged price ($845), less than two weeks ago
For those out of delivery areas, try Price Matching via Sony directly (confirmed by deloid), and using Amex Deal to make it $696 (and possibly 2% Cashback?!)
Sony 65” good price.