I just signed up for it so I don't know if they'll follow through once they've been OzBargained…
After you sign-up you need to send them an e-mail requesting the "signature canvas Joe Button measuring tape", so make sure you can SEND from your disposable e-mail "Mr Seymour Butts" :)
I found out about this website accidentally when reading an article about Airtasker.com - turns out the CEO is a co-founder of Joe Button.
Well that's Secret Santa sorted…
UPDATE:
Ummm…it's not looking good… Thought to myself, "Why didn't they force us to pretend to like them on Facebook?" and had a look at their Facebook fan page (http://www.facebook.com/joebuttonsup). Scrolled down to July 17 and it said "There's only a limited number left so make sure you email us at [email protected] if you want one sent to you :)" and then scrolled down to July 16 - "Announcement: we're giving away FREE signature JB tape measures for the first 100 sign ups!". Maybe the editor for the web-version forgot some pretty relevant information?! Assuming the worst, sorry to the ~3000 people or so who wasted their time, and congratulations to the 3 or so blessed people who shall henceforth smugly roam the streets measuring things with their luxurious strips of linearly-segmented canvas…
…the rest of us can sleep easy knowing a pizza cutter and Ferrero chocolates should arrive anytime soon.
exactly what i needed. thanks so much OP. fingers crossed now.