Good price for an inflatable SUP, especially as it includes everything you need.
Eg, Anaconda have a $199 special at the moment, but does not include paddle.
Kings boards have various packages with or without paddle, pump etc etc.
(EDIT: Kings SUP special $158 + $30 postage. Also today only. Thanks for the tip from @HotPie. https://www.4wdsupacentre.com.au/products/stand-up-paddleboa…)
Only possible negative about this deal might be the pump. There does not appear to be any specific information about the pump - eg, whether it is a dual pressure pump that allows you to pump quickly initially and then slow down at the end with a higher pressure (lower flow rate), or whether it just has the one high pressure (low flow rate) setting which will take longer to inflate overall but still get you the pressure you need.
If anyone has this SUP/pump or has seen details in store please comment and/or update the information.
Plenty of these on eBay for less than $150 minus the regular coupon codes.