All Eligible Customers (see section 2 below) will receive from Bupa HI Pty Ltd (ABN 81 000 057 590) (Bupa) 10 weeks of free health insurance and waiver of any 2- and 6-month waiting periods on the Extras component, to be applied as follows:
"Must maintain cover for 13 consecutive months, read more below"
*A. Customer must maintain the Eligible Bupa Health Insurance Policy (see section 3 below) for 30 consecutive days from the join date and be financial to be eligible to receive the initial 6 weeks free offer;
*B. Customer must then maintain the Eligible Bupa Health Insurance Policy for 13 consecutive months from the join date and be financial to be eligible to receive the subsequent 4 weeks free offer, with the discounted amount reflecting their current level of cover as of month 13;
*C. 6 weeks free will be applied once the customer has been a member for 30 days; and
*D. The 4 weeks free will be applied at the end of the 13th month and customer will still need to have a current and financial membership at that time; and
*E. The 2-month and 6-month waiting periods on Extras will be waived from the join date.
The Offer is available to you if you: are a new Bupa health insurance customer and have not in the last 12 months prior to join date held a health cover or been insured with Bupa
12 weeks targeted deal mentioned via xsacha and easternculture- Worth a shot with code: WELCOMEBACK12 - Scroll down for more details.
And they have just emailed an increase in Monthly fees for existing members.
Maybe they could help existing members by cutting their marketing budget and discounts for signing up new members to reduce costs?
It's the churn and burn philosophy.