A reasonable price for an older (but still good 1st generation PCI 4) NVME that comes with a 5-year warranty, and a whopping TBW of 3600Tb. This should last you a long time especially if you're doing a lot of game updates, video editing or virtualisation (snapshots and the like).
I do see a few places dropping their prices for this unit (with and without the heatsink) in the last week from its previous >$500 price. Possibly encouraged by the sweet NVME deals we had during amazon prime and EOFY sales.
Some will moan about the lack of RGB but if you're after fast durable NVME and don't need it to flash at you, this might meet your requirements.
I think I paid the same for the 1TB version on release.